Europe
Dortmund signs up Enders as sponsor
German Bundesliga club Borussia Dortmund has signed up barbecue manufacturer Enders as a sponsor.
The deal will run for the next three years, until the end of the 2024-25 season
Betting operator Wolf777 strikes sponsorship deals with LaLiga quartet
Asia-facing betting operator Wolf777 has stuck sponsorship deals with a quartet of Spanish LaLiga clubs
Range Rover acquires naming rights to France Sail Grand Prix
Range Rover has been announced as the title sponsor of the forthcoming France Sail Grand Prix
UFC extends Venum outfitter deal ahead of first-ever France event
The Ultimate Fighting Championship (UFC) has extended its deal with French sportswear brand Venum
EXCLUSIVE: Crypto.com pulled out of huge Champions League sponsorship at last moment
Uefa narrowly missed out on what was set to be one of its largest-ever sponsorships for the Champions League earlier this summer when a deal with the Crypto.com cryptocurrency company fell through at the last moment.
Napoli builds on Georgian links with Crocobet deal
Italian Serie A club SSC Napoli has signed a regional sponsorship contract with Georgian betting company Crocobet
Google agrees global Fiba Women’s World Cup sponsorship deal
Google has agreed a sponsorship deal with Fiba, the governing body for basketball, to become its first ever ‘Global Partner of Women’s Basketball and the Fiba Women’s Basketball World Cup’.
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Actual steps up Stade Toulousain support with sleeve sponsorship
French Top 14 rugby union club Stade Toulousain has agreed a two-season extension to its sponsorship deal with employment agency Actual.
Barcelona Femení scores GLS sponsorship deal
FC Barcelona Femení has announced a sponsorship agreement with logistics firm GLS Spain.
Digital gaming platform Sorare adds Borussia Dortmund to portfolio
Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract
Roma and AC Milan sign new sponsors, Spezia to work with local national park
Italian Serie A club AS Roma has signed up real estate company Idealista as a sponsor for the 2022-23 season
Penny extends as DEL title sponsor to 2028
Discount supermarket chain Penny has extended its current contract with Germany’s top-flight ice hockey league by four years until the end of the 2027-28 season.
Aston Villa strikes Kaiyun sleeve deal ahead of expected ‘white label’ clampdown
Premier League club Aston Villa has named Asian betting brand Kaiyun as an ‘Official Principal Partner’ and ‘Official Sleeve Partner’.
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Alfa Romeo to end Sauber F1 deal following 2023 season
Italian automotive manufacturer Alfa Romeo has announced that it will end its wide-ranging agreement with the Sauber Group-owned Formula 1 team at the end of the 2023 season
Everton signs up Marc Darcy as formalwear sponsor
English Premier League club Everton has signed fashion brand Marc Darcy as the club’s official formalwear sponsor in a multi-year deal.
Zegna replaces Hugo Boss in fashion category at Real Madrid
Italian fashion house Zegna has signed as the ‘Official Luxury Travelwear’ sponsor of Real Madrid for the men's and women's first team football squads and the men's basketball team.
Croatian FA strikes deals with EA Sports and Sorare
Video game publisher EA Sports had added the Croatian Football Federation (HNS) to its roster of national team representatives for this year’s Fifa 23 game.
Motorola agrees regional LaLiga sponsorship in Mexico
US consumer electronics and telecommunications company Motorola has agreed a sponsorship deal for the Mexican marketplace with LaLiga, organising body of the top two divisions of Spanish club football