Europe

Football
Sponsorship & Marketing

Italian Serie A club AC Milan has extended its sponsorship contract with smartphone accessories company Celly
Multiple Sports
Sponsorship & Marketing

Online car retailer Cazoo has decided to shut down its European business to focus on the UK, raising serious questions about the brand’s sports sponsorship deals on the continent.
Football
Fan Engagement

German Bundesliga club Borussia Dortmund has extended and expanded its content agreement with digital sports publisher Footballco as part of plans to increase its profile in India, Japan and Southeast…
Tennis
Events

Team-based tennis tournament the Laver Cup has added to its sponsorship roster ahead of this year’s event through new deals with US healthcare provider Cleveland Clinic and Switzerland Tourism.
Football
Sponsorship & Marketing

Manchester City has agreed a one-year training kit sleeve sponsorship deal with betting and gaming brand LeoVegas to become the club’s ‘Official Betting Partner in Europe and Canada’. U
Football
Sponsorship & Marketing

German Bundesliga club VfL Wolfsburg has signed up gambling platform Chillybets as a sponsor
Cricket
Events

The Oval cricket ground is in the running to stage the World Test Championship final next year because the International Cricket Council’s favoured host for the event, Lord’s cricket ground, is reportedly hav…
Football
Fan Engagement

German Bundesliga club Borussia Dortmund (BVB) is to send a team of former players on a three-day tour of Vietnam as part of a promotional trip organised by the league’s media rights-holder in the country, N…
Motorsport
Sponsorship & Marketing

X44, the Extreme E electric-racing team owned by seven-time Formula 1 champion Lewis Hamilton, has signed a title sponsorship deal with carbon credit investment firm Vida Carbon Corp
Football
Sponsorship & Marketing

Wellness technology company Therabody has deepened and extended its relationship with Manchester United by becoming a global partner in a multi-year agreement
Football
Sponsorship & Marketing

German insurance firm Allianz has extended its relationship with Italian Serie A club Juventus to include branding on the pre-match warm-up and training kit of the Turin club’s men’s first team in Eur…
Football
Industry Moves

Chelsea FC has appointed former City Football Group and EA Sports executive Damian Willoughby as its new commercial director, reuniting him with former CFG colleague Tom Glick who recently joined the London…
Football
Media

LaLiga, organising body of the top two divisions of Spanish club football, has signed a letter of intent with Dubai-headquartered esports and lifestyle organisation Galaxy Racer (GXR) with the intention…
Football
Sponsorship & Marketing

Premier League club Newcastle United has signed up hair transplant specialists Dr. Cinik to its sponsorship portfolio
Handball
Sponsorship & Marketing

International iGaming operator Coolbet has agreed a deal to sponsor the European Handball Federation’s Women’s Euro 2022, which is due to take place in Slovenia, Montenegro and North Macedonia from Nov…
Football
Sponsorship & Marketing

Turkish Airlines has been announced as an official partner of the Uefa Champions League ahead of the start of the group stage of the elite clubs competition tomorrow (Tuesday) and seven years after coming…
Football
Sponsorship & Marketing

French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons
Rugby Union
Sponsorship & Marketing

The United Rugby Championship (URC) has agreed a deal for Indian tyre manufacturer BKT to become its title sponsor in the northern hemisphere