Europe

The value and scope of team sponsorships varied wildly among the teams that competed in the finals of the 34th America’s Cup, held in 2013.

The Ben Ainslie Racing (BAR) sailing team will look for a title sponsor for its inaugural 2017 America’s Cup campaign.

Asian online gaming brand Fun88 has renewed its ties with Burnley to become the English Premier League newcomer’s shirt sponsor for the 2014-15 football season.

Consumer products company Procter & Gamble is using its sponsorship of the 2015 European Games in Baku, Azerbaijan primarily to reach consumers and drive sales in the Caucasus region, with no goals yet set for the rest of Europe.

Italian Serie A football club Lazio has agreed a partnership with Domenico Vacca to make the fashion brand its official formalwear provider.

German luxury car brand BMW has paid an increased fee for the right to extend its partnership with golf’s European Tour for four more years, from 2015 to 2018.

Austrian Bundesliga football club SK Rapid Vienna this month struck a 10-year deal, from 2016 to 2026, with Allianz Group Austria, the Austrian arm of the global insurance company, for the naming rights to the club’s new stadium.

Genius Gluten Free has been announced as the latest addition to the sponsorship family for Glasgow’s staging of the 2014 Commonwealth Games.

The Champions Hockey League, the European continental club ice hockey competition, has surpassed its €2.5m ($3.4m) sponsorship revenue target for its inaugural 2014-15 season, with five spaces to sell.

Sportswear company Nike has extended its partnership with the Royal Netherlands Football Federation (KNVB) until 2026.

Kit manufacturers spent $396m (€289m) on deals with the 32 national teams competing at the 2014 Fifa World Cup in the year covering the tournament, Sports Sponsorship Insider can exclusively reveal.

Racing bikes manufacturer Bianchi has reaffirmed its commitment to Team Belkin for 2015, providing the UCI ProTour cycling squad can find a new title sponsor.

UCI ProTour cycling squad Team Belkin has taken the unusual move of turning to crowd funding to drive its search for a new title sponsor.

Medical electronics group Toshiba Medical Systems has agreed a deal to become a sponsor of the Glasgow 2014 Commonwealth Games.

Nestlé Waters’ Buxton brand has reached an agreement to sponsor the first three stages of this year’s Tour de France.

Global insurance company Allianz SE has stadium naming rights contracts in six countries following the recent deal between its Austrian arm Allianz Group Austria and Austrian Bundesliga football club SK Rapid Vienna.