Europe

Performance bicycle manufacturer Bianchi is targeting a set demographic through its sponsorship deals with the UCI WorldTour Belkin Pro Cycling Team and UCI Continental Circuits Androni Giocattoli-Venezuela Team.

Spanish Liga football club Barcelona has agreed a new sponsorship deal with Turkish domestic appliances brand Beko.

Sports nutrition brand Etixx has reached an agreement to become the new main partner of French Ligue 1 football team Lille.

Organisers of the Masters Tennis tournament have extended a partnership with tennis equipment supplier Mantis for the 2014 edition of the annual event.

Chemicals company Evonik Industries has signed an 11-year extension to its shirt sponsorship deal with Borussia Dortmund and has also agreed to acquire a minority stake in the German Bundesliga football club.

Sportswear company Nike has agreed a new kit partnership with German Bundesliga top-tier football club Augsburg.

English Premier League football club Sunderland has signed a renewed six-year partnership with global sportswear brand Adidas.

Pro 12 rugby union team Connacht has sealed a four-year deal to make Irish-owned sports retailer Life Style Sports its new title sponsor.

Online sportswear and sports equipment supplier Outfitter has struck a deal to become a shirt sponsor of German Handball Bundesliga team MT Melsungen.

Household goods company Procter & Gamble (P&G) has expanded its commercial portfolio in sport by signing up as a partner of the British Athletics governing body.

Swedish industrial tools manufacturer Atlas Copco has reached an agreement to be an official partner of the International Ski Federation’s (FIS) Nordic World Championships in 2015.

Financial services group Danske Bank has renewed its title sponsorship of the Northern Ireland Football League’s top-tier Premiership for a third season.

Glasgow 2014 has named children’s charity Unicef as the first global charity partner of the Commonwealth Games.

London-based tailor TM Lewin has reached a deal to become the official formalwear supplier to the Welsh Rugby Union through to March 2018.

Chinese sports apparel and equipment company Li-Ning has reached a deal to become the title sponsor of the Badminton World Federation’s 2014 World Championships.

Luggage manufacturer Rimowa has agreed a one-year extension to its partnership with German football team Köln after the club gained promotion to the top-tier Bundesliga.