Europe

Sportswear companies Adidas, Nike and Warrior remain in the running to become the next kit partner of English Premier League football club Manchester United, according to the BBC Sport website.

Shoe manufacturer Lloyds has expanded its presence in German football’s Bundesliga by agreeing a new partnership with Hertha Berlin.

Swimwear manufacturer Speedo has been unveiled as the latest sponsor of the Glasgow 2014 Commonwealth Games.

Spanish Liga football club Real Sociedad has agreed a partnership deal with sportswear giant Adidas.

Italian sportswear brand Macron has agreed a partnership with Portuguese Primeira Liga football team Sporting Lisbon.

The England and Wales Cricket Board has signed up Etihad Airways as the first official airline partner of the England national cricket teams.

French insurance firm Groupama has signed a long-term stadium naming rights deal with Hungarian Liga football team Ferencvaros.

Business and financial news channel CNBC, which is owned by US media company NBCUniversal, has agreed a deal to serve as the official business media partner to the Cowes Week sailing regatta in the UK.

Azerbaijani mobile operator Nar Mobile has signed up as the first national partner for the inaugural edition of the European Games, which will be staged in Baku next year.

Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.

AIM Sport has been secured by AS Monaco to serve as the French Ligue 1 football club’s sponsorship and marketing agency in a long-term deal.

English Premier League champion Manchester City has announced a two-year partnership with Saigon Hanoi Commercial Joint Stock Bank (SHB).

German multinational kitchen and bath products manufacturer Teka has agreed a three-year sponsorship deal with Spanish basketball team Real Madrid.

German Bundesliga football team Eintracht Frankfurt has confirmed US sportswear company Nike as its new long-term kit manufacturer.

Car maker Fiat has extended its deal as an official partner of the FIP, the governing body of basketball in Italy.

Insurance company Vaudoise has extended its title sponsorship of the Tour de Suisse after the InfrontRingier sports and entertainment agency took control of the organisation and marketing of the cycling event.