Europe
FC Copenhagen connects with stadium naming rights partner
Scandinavian telecommunications company TeliaSonera has secured a seven-year stadium naming rights deal with Danish Superliga football club FC Copenhagen.
Lotus F1 bets on Interwetten sponsorship
Online gaming company Interwetten has agreed to become a sponsor of the Lotus Formula One motor racing team for the German and Hungarian Grands Prix.
Telco signs up as Eredivisie partner
Telecommunications company KPN has signed up as an official partner of the Eredivisie, the top division of football in the Netherlands.
Gambling firm enters EPL market with West Brom deal
English Premier League football club West Bromwich Albion has agreed a new sponsorship deal with online gambling company 666Bet.
Napoli feeds appetite with secondary shirt sponsor
Italian Serie A football club Napoli has agreed a new sponsorship deal with national pasta company Pasta Garofalo.
EPL’s Hull seals record shirt sponsorship deal
English Premier League football club Hull City has entered into the largest shirt sponsorship deal in its history after reaching an agreement with online betting company 12Bet.
Liverpool bets on Scandinavian partnership
Scandinavian online gaming website ComeOn! has struck a partnership with English Premier League football club Liverpool.
Schalke strengthens Asian presence with new partner
German Bundesliga football club Schalke has further strengthened its presence in the Asian market by signing a partnership with Chinese high-tech specialist company Hisense.
Team NetApp – Endura supports growth plans with new title sponsor
German ProContinental cycling outfit Team NetApp – Endura has agreed a five-year deal for cooktops and cooktop extractor systems manufacturer Bora to become its new title sponsor from the 2015 season as it targets a place in the elite WorldTour.
Huawei adds Schalke to European football portfolio
German Bundesliga side Schalke 04 has become the latest top European football club to enter into a partnership with Chinese telecommunications company Huawei.
Nissin serves up Manchester United partnership
English Premier League football club Manchester United has announced a multi-season global partnership with Japanese food brand Nissin.
Barcelona signs sponsor in key Mexican market
Spanish Liga football club Barcelona has agreed a new long-term sponsorship deal with Mexican beer brand Tecate.
Jack Wolfskin and Bet365 extend West Brom deals
English Premier League football club West Bromwich Albion has extended sponsorship deals with outdoor clothing and equipment provider Jack Wolfskin and online gambling company Bet365.
Tour of Britain secures first title partner
UK insurance company Friends Life has struck a deal with the British Cycling organisation to become the first title sponsor of the Tour of Britain race.
Brondby extends with main sponsor Bet25
Gambling operator Bet25 has agreed to extend its shirt sponsorship deal with Danish Superliga football team Brondby.
Lech Poznan drinks to Lech Pils extension
Beer manufacturer Lech Pils has signed a three-year extension to its sponsorship agreement with Polish Ekstraklasa football team Lech Poznan.
European Judo Union retains Adidas and Green Hill
German sportswear giant Adidas and combat sports clothing and equipment manufacturer Green Hill have extended their long-standing partnerships with the European Judo Union into 2015.
Manchester United seals record Adidas deal
German sportswear giant Adidas has confirmed speculation that it will become Manchester United’s new kit partner by announcing a record 10-year deal with the English Premier League football club.