Europe
Hansa Pilsener toasts Premier League double
South African beer brand Hansa Pilsener has sealed sponsorship deals with English Premier League football teams Manchester City and Arsenal.
Premier League extends EA Sports partnership
The English Premier League, the top division of football in the country, has extended an existing agreement with video game developer EA Sports through to the end of the 2018-19 season.
Kaspersky Lab cues up Riga Open sponsorship
Security software company Kaspersky Lab has reached a deal to become the title sponsor of World Snooker’s new Riga Open tournament.
Cagliari nets shirt sponsorship double
Italian Serie A football team Cagliari has agreed shirt sponsorship deals with banking group Intesa Sanpaolo and telecommunications company Tiscali.
Burger King serves up Eredivisie renewal
Fast-food chain Burger King has signed a three-year extension to its official partner agreement with the Dutch top-tier Eredivisie football division.
Liverpool courts extension with regional partner
English Premier League football team Liverpool has signed a two-year extension to its regional partnership with IT, electronics and furniture retailer Courts Asia.
Polish FA continues sponsorship push for Euro 2016
The Polish Football Association (PZPN) has signed two-year sponsorship agreements with tablets, smartphones and computer accessories manufacturer Modecom and financial services firm Alior Bank.
Juventus brokers new partnership
Italian Serie A champion Juventus has signed an initial two-year partnership with binary options broker 24option.com.
Telecom Italia expands MotoGP partnership
Telecommunications company Telecom Italia has renewed its partnership with the MotoGP World Championship through 2016 to include title sponsorship of the motorcycling series’ San Marino race.
Huawei connects with Lithuanian basketball
Chinese telecommunications company Huawei has agreed a sponsorship deal with the Lithuanian Basketball Federation (LKF).
Juventus extends shirt sponsorship deal with Fiat
Italian Serie A champion Juventus has signed a six-year extension to its shirt sponsorship deal with automotive manufacturer Fiat in an agreement that will run through to the end of the 2020-21 season.
Molten signs up for WBBL’s debut season
The Women’s British Basketball League has agreed a deal with sports equipment manufacturer Molten for its inaugural 2014-15 season.
InstaForex invests in Liverpool
English Premier League football team Liverpool has announced a two year partnership with online Forex trading company InstaForex.
Team NetApp – Endura builds on growth plans with Argon 18 deal
Canadian bicycle manufacturer Argon 18 has agreed a three-year deal to become a title sponsor and bike provider to German ProContinental cycling outfit Team NetApp – Endura.
Dutch cycling team secures replacements for main sponsor Belkin
UCI World Tour cycling squad Team Belkin has confirmed that long-term sponsorship deals have been agreed in principle with the Dutch national lottery and retail company BrandLoyalty.
Polish FA takes punt on STS
The Polish Football Association (PZPN) has signed a two-year agreement to make betting company STS an official partner.
Wurth and Fanuc upgrade with Stuttgart
German Bundesliga football team VfB Stuttgart has signed renewed two-year sponsorship agreements with assembly products and consumables wholesaler Würth and automation specialist Fanuc through June 2016.
Etixx continues French football push with Nantes
Belgian sports nutrition brand Etixx has agreed a three-year deal to become an official partner of French Ligue 1 football club Nantes.