Europe
Puma stays onside with Czech national team
German sportswear company Puma has signed an extension to its long-running partnership with the Football Association of the Czech Republic (FACR).
CBRE converts RFU deal
English rugby union’s governing body the Rugby Football Union has agreed a four-year partnership with commercial property and real estate services advisor CBRE.
Monarch gives lift off to Northampton Saints trophy defences
Reigning English Premiership champion Northampton Saints have agreed a one-year extension with elite sponsor Monarch Airlines.
Scarlets empowered by Dragon Energy renewal
Welsh Pro 12 rugby union team the Scarlets have agreed an extended partnership with solar energy specialist Dragon Energy Solutions for the 2014-15 season.
Harlequins scores nutrition partner
English Premiership rugby union club Harlequins has agreed a new partnership with sports nutrition brand Maxinutrition.
Omega: No change in sports strategy
Omega president Stephen Urquhart told Sports Sponsorship Insider that there will be no change to the luxury watch brand’s sponsorship strategy or targeted sports over the next 24 months.
FFF kicks off KFC partnership
Fédération Française de Football, the sport’s governing body in France, has agreed a sponsorship deal with multinational fast food chain KFC.
Segafredo Zanetti returns to F1 with McLaren
Coffee brand Segafredo Zanetti has agreed to become a partner of Formula One motor racing team McLaren.
Vestas: In expectation of profitable growth
Danish wind turbine company Vestas has taken on 100 per cent of the sponsorship and operational budget for Team Vestas Wind, a late entry into the 2014-15 Volvo Ocean Race, which sets sail 4 October.
Bundesliga’s SC Paderborn takes punt on SuperLenny.com
German Bundesliga football club SC Paderborn has reached a deal to make online betting provider SuperLenny.com a platinum partner.
Nissan: Uniformity across sporting platforms
Japanese carmaker Nissan is looking to enforce a cohesive marketing strategy across all of its sporting properties in order to push the same message across its key markets.
Mazda extends Connacht relationship
Car maker Mazda has extended a commercial partnership with Connacht by signing up to serve as the Irish Pro12 rugby union club’s official car sponsor.
ABT Sportsline handed sponsor boost for Formula E
ABT Sportsline has sealed sponsorship agreements with courier company Deutsche Post, its associated DHL eCommerce business and the Warsteiner brewery ahead of the motor racing team’s participation in the Formula E Championship, the new electric car series operated by the FIA, motorsport’s global governing body.
Etixx to tackle London Irish partnership
English Premiership rugby team London Irish has agreed a sponsorship deal with sports nutrition brand Etixx.
Race on for 2015 World Marathon Majors title sponsor
A price has been pitched for title sponsorship rights to the World Marathon Major (WMM) series, from 2015, Sports Sponsorship Insider understands.
Nissan shares consistency goal with City Football Group
Carmaker Nissan has signed a five-year deal with City Football Group (CFG), the first such sponsorship signed by the joint football enterprise.
No change to Eredivisie portfolio value, despite new deals
Sponsorship revenue for the Eredivisie, the top-tier league of football in the Netherlands, has continued to plateau for the 2014-15 season, despite the return of Dutch telecommunications company KPN and the renewal of two deals in the summer break.