Europe
DX delivers Leicester Tigers extension
English Premiership rugby union club Leicester Tigers has extended its long-term sponsorship agreement with mail, courier and logistics company DX.
Umbro: Reclaiming territory in football
Sporting goods manufacturer Umbro is hoping to support a global brand revival by driving revenue through a number of football kit deals.
Jetcoin invests in Serie A’s Chievo
Italian Serie A football club Chievo has agreed a three-year deal to make electronic currency provider Jetcoin its main shirt sponsor.
Chelsea raises a glass to William Lawson’s deal
English Premier League football club Chelsea has entered into a two-year sponsorship agreement with Scottish whisky brand William Lawson’s.
PSG Handball extends GFI Informatique agreement
French handball team Paris Saint-Germain Handball has extended its partnership with IT services group GFI Informatique.
Olympique Lyonnais drives on with Hyundai
French Ligue 1 football club Olympique Lyonnais has agreed two-year extension with Korean automotive company and major partner Hyundai.
Sitecore logs on for Baku 2015
Website management specialist Sitecore has become the latest sponsor of the Baku 2015 European Games multi-sport event.
Bradford Bulls extends with major partner
English Super League rugby league team Bradford Bulls has extended its partnership with home credit lender Provident Personal Credit.
Sin City to be promoted on Sampdoria shirts
Italian Serie A top-tier football club Sampdoria has struck a temporary deal for Hollywood movie Sin City: A Dame to Kill For to be promoted on the front of the team’s shirts.
Eintracht Frankfurt banks IG Group extension
German Bundesliga football club Eintracht Frankfurt has extended its sponsorship deal with the domestic branch of financial trading company IG Group.
Norwegian FA nets Nike partnership
US sportswear firm Nike has sealed a six-year deal to become the official apparel sponsor of the Football Association of Norway (NFF).
Brondby banks new shirt sponsor
Danish Superliga football club Brondby has entered into a new sponsorship deal with domestic state bank Arbejdernes Landsbank.
QPI extends backing of Prix de l’Arc de Triomphe race
Energy company Qatar Petroleum International has extended its contract as the exclusive sponsor of the world’s richest horse race for purebred Arabians, the Qatar Arabian World Cup, to take in the 2014 edition at Longchamp, Paris on October 5.
Gloucester Rugby snaps up Sportlobster partnership
Sports orientated social network Sportlobster has reached an agreement to become the official social media partner of English Premiership rugby union team Gloucester.
Dortmund sails on with AIDA Cruises
Cruise line company AIDA Cruises has agreed an extension to its partnership with German Bundesliga football club Borussia Dortmund for a further two seasons until the end of the 2015-16 campaign.
PSG switches on with Panasonic extension
French Ligue 1 football club Paris Saint-Germain has extended its partnership with multinational electronics company Panasonic.
Struggling with the shirt
Skoda enhances ice hockey ties with Champions League deal
Czech car manufacturer Skoda has signed a two-year deal to become an official sponsor of European club ice hockey competition the Champions Hockey League.