Europe
Nexive delivers AC Milan partnership
Serie A football club AC Milan has further expanded its commercial portfolio after it agreed a new partnership with Italian postal service operator Nexive.
Emirates and IPIC linked to Bernabeu naming rights contract
Real Madrid president Florentino Perez has said the Spanish Liga football club is in talks with 10 companies over the naming rights to its Santiago Bernabeu stadium.
Juventus hits the road with Goodyear extension
Italian Serie A football club Juventus has renewed its sponsorship agreement with US tyre manufacturer Goodyear, with the partnership now in place for the next three years.
Slovak Olympic Committee secures new main sponsor
The Slovak Olympic Committee (SOV) has entered into a partnership with the country’s national lottery operator Tipos.
PSG suits up with Hugo Boss
Paris Saint-Germain has added another partner to its commercial portfolio with German fashion house Hugo Boss agreeing a deal with the French Ligue 1 football club for the 2014-15 season.
SOCAR energises Baku 2015 sponsor portfolio
Baku 2015 has signed up the State Oil Company of the Republic of Azerbaijan (SOCAR) as the fifth official partner of the inaugural European Games multi-sport event.
West Ham bets on Winner.com partnership
English Premier League football club West Ham United has agreed a one-year partnership with online gambling company Winner.com for the 2014-15 season.
CityJet links up with Ospreys
Welsh Pro12 rugby union club Ospreys has signed up airline CityJet as a commercial partner.
Huawei continues football investment with Atletico Madrid tie-up
Chinese telecommunications company Huawei has continued its major investment in football by signing a sponsorship deal with Spanish Liga champion Atlético Madrid.
AC Milan switches on Hotpoint deal
Italian Serie A football club AC Milan has renewed its sponsorship deal with home appliances giant Indesit under a new contract that will promote its Hotpoint brand.
Cricket Ireland strikes major deal with Indian firm
The Cricket Ireland national governing body has struck a 10-year “multi-million euro” partnership with Indian conglomerate Shapoorji Pallonji Group.
LFP targets further growth after yoghurt partnership
The Liga de Fútbol Profesional (LFP), the Spanish football league, has reached an agreement with yoghurt brand Yogures Pascual.
Hublot: Strategy driven by football and F1
Raising global brand awareness and technology showcasing is key to Swiss luxury watchmaker Hublot’s sponsorship strategy.
EZTrader: Brand image focus of Eredivisie and Bundesliga deals
Trading company EZTrader is using football as a tool to strengthen its brand image in Europe and help the company to expand into new markets, Shimon Citron, chief executive at EZTrader, told Sports Sponsorship Insider.
Huawei shirt deal heralds shift in strategy for Galatasaray
Turkish Super Lig football club Galatasaray has signed a shirt sponsorship deal with Chinese telecommunications company Huawei in an agreement that marks a shift in commercial strategy for the Istanbul giant.
Chinese firm signs up as main sponsor of Alba Berlin
Chinese company ZhongDe Metal Group has agreed to become a main sponsor of German Basketball Bundesliga team Alba Berlin.
PSG secures commercial brace
Ligue 1 football champion Paris Saint-Germain has agreed a partnership with Aurel BGC, the French affiliate of US financial services firm BGC Partners, and confirmed a deal with French energy company GDF Suez.
Fiorentina secures Betclic partnership
Italian Serie A football team Fiorentina has entered into a sponsorship agreement with online gaming brand Betclic.