Europe

IMG and British Cycling today (Thursday) announced a comprehensive commercial tie-up as the journey continues to revitalise the sport in the country after a period of upheaval

Uefa has opened the sales process for the sponsorship and licensing rights to its men’s national team football events, including the flagship Euro 2028 tournament, for the next cycle from 2025 to 2028.

Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.

Ben Calveley, British & Irish Lions chief executive, says the decision to pool some sponsorship assets with Rugby Australia for the team's upcoming tour to the country is driving value for sponsors.

BeIN Sports continues to withhold its first instalment payment for Ligue 1 rights amid ongoing doubts over its allocated sponsorship inventory and questions raised over the broadcaster’s media rights package.

Adrian Filby, the long-standing commercial director at Scottish Premiership club Celtic, has joined English Premier League outfit Aston Villa as chief commercial officer.

SportBusiness Sponsorship looks at the sponsorship landscape in the Women's Super League at both a league and club level.

Barclays has finally announced an extension to its title sponsorship agreement with the Women’s Super League and its long-running association with the Premier League.

Atalanta’s successes in European football mean it is beginning to vie with top Italian clubs for sponsorship opportunities.

The French Rugby Federation (FFR) is taking its former kit supplier Le Coq Sportif to court, claiming it is owed more than €5m ($5.6m) in unpaid fees.

LaLiga has announced a new multi-year regional agreement with cryptocurrency exchange Bitget.

Pluto TV, the free, ad-supported streaming service owned by Paramount Global, has struck a multi-faceted global commercial agreement with Borussia Dortmund, which includes shirt branding and a dedicated TV channel.

Giulia Mazzia, the head of commercial ventures at Arsenal FC, is leaving the North London club to become the new commercial director for reigning Women’s Super League champions Chelsea Women, SportBusiness can reveal.

Samsung Electronics is to become the official TV partner of the National Football League (NFL) in the UK and Ireland.

Galatasaray has refuted criticism of the club's new sponsorship deal with MeritKing.news following claims of the website's ties to an illegal betting site.

Premiership Rugby is considering a centralised kit supplier deal in a move that would see it follow a model commonly employed in US sport

Greater media rights revenue is likely to be the key factor determining whether a merger between Premiership Rugby and the United Rugby Championship (URC) would be a viable option for both properties.

Digital technology firm Cisco is expanding its agreement with the National Football League (NFL) to include international rights, SportBusiness understands.