Europe
British Cycling turns to IMG to support in-house events model
IMG and British Cycling today (Thursday) announced a comprehensive commercial tie-up as the journey continues to revitalise the sport in the country after a period of upheaval
Sales underway for Uefa men’s national team events
Uefa has opened the sales process for the sponsorship and licensing rights to its men’s national team football events, including the flagship Euro 2028 tournament, for the next cycle from 2025 to 2028.
Uefa seeks women’s football, Europa League sponsors
Uefa is to launch a tender for a sponsor in the payment services category for all its women's football competitions before the end of this month, as it looks to close its portfolio for the men's second- and third-tier events.
Rugby Australia JV creates cleaner Lions sponsorship offer
Ben Calveley, British & Irish Lions chief executive, says the decision to pool some sponsorship assets with Rugby Australia for the team's upcoming tour to the country is driving value for sponsors.
More questions from beIN in LFP payment standoff
BeIN Sports continues to withhold its first instalment payment for Ligue 1 rights amid ongoing doubts over its allocated sponsorship inventory and questions raised over the broadcaster’s media rights package.
Celtic’s Filby joins Aston Villa as CCO
Adrian Filby, the long-standing commercial director at Scottish Premiership club Celtic, has joined English Premier League outfit Aston Villa as chief commercial officer.
New WSL era off to strong start with Barclays renewal
SportBusiness Sponsorship looks at the sponsorship landscape in the Women's Super League at both a league and club level.
Barclays unveils WSL, Premier League extensions
Barclays has finally announced an extension to its title sponsorship agreement with the Women’s Super League and its long-running association with the Premier League.
European success elevates Atalanta’s sponsorship proposition
Atalanta’s successes in European football mean it is beginning to vie with top Italian clubs for sponsorship opportunities.
FFR sues Le Coq Sportif over unpaid kit contract
The French Rugby Federation (FFR) is taking its former kit supplier Le Coq Sportif to court, claiming it is owed more than €5m ($5.6m) in unpaid fees.
LaLiga signs ‘multi-million’ crypto deal with Bitget
LaLiga has announced a new multi-year regional agreement with cryptocurrency exchange Bitget.
Pluto TV eyes ‘significant brand boost’ in BVB deal
Pluto TV, the free, ad-supported streaming service owned by Paramount Global, has struck a multi-faceted global commercial agreement with Borussia Dortmund, which includes shirt branding and a dedicated TV channel.
EXCLUSIVE: Arsenal’s Mazzia takes top Chelsea Women role
Giulia Mazzia, the head of commercial ventures at Arsenal FC, is leaving the North London club to become the new commercial director for reigning Women’s Super League champions Chelsea Women, SportBusiness can reveal.
Samsung to promote TV range in UK-facing NFL deal
Samsung Electronics is to become the official TV partner of the National Football League (NFL) in the UK and Ireland.
Galatasaray defends controversial shirt sponsorship
Galatasaray has refuted criticism of the club's new sponsorship deal with MeritKing.news following claims of the website's ties to an illegal betting site.
Premiership Rugby ‘studies’ US-style centralised kit model
Premiership Rugby is considering a centralised kit supplier deal in a move that would see it follow a model commonly employed in US sport
Premiership Rugby ‘considering’ URC merger to boost revenues
Greater media rights revenue is likely to be the key factor determining whether a merger between Premiership Rugby and the United Rugby Championship (URC) would be a viable option for both properties.
EXCLUSIVE: Cisco goes international with NFL sponsorship
Digital technology firm Cisco is expanding its agreement with the National Football League (NFL) to include international rights, SportBusiness understands.