Europe and the Middle East (EME)

Logistics software company’s agreement to become title sponsor of the Dubai Desert Classic is understood to run for five years, from 2022 to 2026.

The European Tour has named logistics technology provider as the new title sponsor of the Dubai Desert Classic, replacing watch brand Omega in the role

International betting and technology platform Parimatch has renewed its regional deal with the UFC mixed martial arts (MMA) organisation until the end of 2021