England

English Premier League side Sunderland has unveiled BFS Group as its new principal partner and shirt sponsor from the 2013-14 season.

Virgin Money will pay £4m (€4.7m/$6.1m) per year over five years, 2013 to 2017, for the London Marathon title sponsorship rights, an uplift of 17.6 per cent on the previous £3.4m-per-year deal made by Virgin Enterprises in 2008.

Threadneedle Investments has agreed to a partnership with the 2013 World Triathlon Grand Final, which takes place in London in September.

Premiership Rugby has agreed a three-year extension to Aviva’s title sponsorship of English rugby union’s top-tier league.

Longines has expanded its relationship with Ascot Racecourse by agreeing an initial five-year deal to become an official partner of the venue until at least 2017.

Luxury hotel group Jumeirah has agreed a three-year deal with the Masters Tennis event to become its official hotel partner.

Guinness has agreed new partnerships with the Welsh Rugby Union and the English Rugby Football Union.

Kent County Cricket Club has agreed a naming rights deal with Shepherd Neame to rebrand its home ground.

Oakley has agreed a deal to become the official supplier of eyewear at this year’s edition of the PGA Championship golf tournament.

Manchester United has received a record broadcast payment of £60.8m for the 2012-13 Premier League season.

The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre. 

BetVictor is to become the new title sponsor of the World Matchplay tournament after agreeing a three-year deal with the Professional Darts Corporation (PDC).

English Premier League football club Fulham has announced a new “long-term” kit partnership with Adidas.

The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.

Liberty Mutual Insurance Europe has struck a deal to become the official insurance partner of England's cricket Test match grounds for 2013.

B&Q has pulled out of talks to become the next title sponsor of the English Football League.

Waitrose has signed a three-year deal to replace Brit Insurance as the new sponsor of the England cricket team from May 2014.