English Premier League football club Manchester City has teamed up with est Cola for its first ever regional partnership in Thailand.
Formula One team Marussia has furthered the sport’s links with football by agreeing a strategic partnership with English Championship club Reading.
The Rugby Football Union, governing body of English rugby, has announced that beer brand Greene King IPA will become the first title sponsor of the RFU Championship, the second tier of professional rugby in England.
Online gambling company 888casino has been unveiled as the title sponsor of the Champion of Champions, a new snooker event.
The English Football Association plans to increase its annual sponsorship revenue of around £35m (€41.6m/$55.5m) by selling newly-created global and territory-specific international sponsorship packages in its next four-year rights cycle.
Lanson Champagne has agreed a five-year extension to its partnership with the Wimbledon tennis championships.
Chelsea has signed a 10-year extension to its kit partnership with Adidas in a deal the English Premier League football club claims is the biggest it has signed with a partner.
The Rugby Football Union has announced a new three-year partnership with Unilever’s leading male skincare brand Dove Men+Care, which becomes England Rugby’s official male grooming supplier.
The English Football Association has sealed a two-year extension to its partnership with Big Cola, the flagship brand of the multinational beverage company AJE.
CitySigns is to continue its long-term relationship with Worcester Warriors after agreeing a two-year deal to become the official signage partner of the Aviva Premiership rugby union club.
The English Football Association will sell newly-created territory-specific international sponsorship deals as part of its next rights cycle.
Dafabet is to become the new official main club sponsor of Aston Villa, after the Asian online betting company reached a two-year agreement with the English Premier League football team.
Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.
Newcastle United will hold talks with striker Papiss Cisse after he insisted he would not wear the team’s shirt carrying the branding of money lender Wonga, according to the Shields Gazette newspaper.
Saka Natural Mineral Water UK has agreed a deal with Fulham to become the official water supplier of the English Premier League football club for the next two seasons.
English Championship football club Bolton Wanderers has pulled out of a potential sponsorship deal with pay-day loans company QuickQuid after a negative response from fans and politicians.