England
Bodog to drive Arsenal brand in Asia
English Premier League football club Arsenal has agreed a three-year deal to make online gaming website Bodog its official Asian betting partner.
Manchester City teams up with 188Bet
English Premier League football club Manchester City has reached a deal with 188Bet to make the Asian-based online gaming company its official international betting partner.
Bulova to keep watch over United
English Premier League football club Manchester United has announced a three year sponsorship deal with US watchmaker Bulova.
Aon touches down with NFL International Series
Global risk management and insurance firm Aon has extended its partnership with American football’s NFL to take in the 2013 and 2014 editions of the league’s International Series in London.
Kia backs England women’s cricket team
Car manufacturer Kia Motors has entered into a commercial partnership with the England women’s cricket team.
Sky Bet: Interview with Richard Flint, managing director for Sky Bet
London Irish claims record with Pump extension
English Premiership rugby union club London Irish has renewed its sponsorship deal with waste water and sewage specialists Pump Technology until the end of the 2017-18 season.
Carlsberg partners with Aston Villa
English Premier League football club Aston Villa has announced a new three-year partnership with Danish beer brand Carlsberg.
Southampton becomes latest EA Sports partner
English Premier League football team Southampton has announced a one-year partnership with video games company Electronic Arts that will make its EA Sports brand the club’s official video gaming partner.
Bradford Bulls team up with Bartercard
English rugby league team Bradford Bulls has confirmed UK business-to-business trade exchange Bartercard as an official partner from the 2014 Super League season.
United scores with AFB in Kenya
English Premier League football club Manchester United has reached an agreement to make AFB its official credit card partner in Kenya.
Norwich signs up SBOBet
English Premier League football club Norwich City has announced a new commercial partnership with online bookmaker SBOBet.
Liverpool joins EA Sports football roster
English Premier League club Liverpool has reached a three-year partnership with video games company Electronic Arts.
London Irish constructs Crest Nicholson partnership
House building company Crest Nicholson has agreed a four-year deal with London Irish to become a shirt sponsor of the rugby union club until the 2016-17 season.
Continental expands women’s football tie-up
Tyre manufacturer Continental has extended its partnership with the English Football Association to become an exclusive partner for its new commercial programme for the women’s game.
Brother reaches deal with Fulham
The UK subsidiary of Japanese-based multinational electronics company Brother has reached a deal to become the official technology partner of English Premier League club Fulham.
United teams up with PepsiCo in Asia-Pacific
English Premier League football club Manchester United has announced a multi-year sponsorship agreement in the Asia-Pacific region with American multi-national food and beverage company PepsiCo.
Newcastle bets on 138.com deal
English Premier League football club Newcastle United has announced a partnership with newly-launched global online gaming brand 138.com.