England

British builders’ merchants and home improvement retailer Travis Perkins has agreed a one-year extension to its title sponsorship of golf’s Senior Masters through to 2014.

British financial services firm AJ Bell has secured the title sponsorship of the Professional Squash Association Men’s World Championship, which takes place in the company’s home city of Manchester from October 26 to November 3.

English rugby league team Castleford Tigers has secured a stadium naming rights deal with fluid connector products company Mend-A-Hose Hydraulics, effective from the 2014 Super League season.

English Premier League football club Crystal Palace has announced Holler Watches as its official timing partner for the 2013-14 season.

UK alcoholic ginger beer brand Crabbie’s has become the new title sponsor of horse racing’s Grand National and the Grand National Festival after sealing a three-year deal.

English Premier League football club Manchester City has signed a four-year extension to its long-standing partnership with Dutch beer brand Heineken.

London Wasps have announced a shirt sponsorship deal with business rates advisors CVS ahead of the forthcoming Premiership Rugby season.

Italian car maker Fiat has acquired the title sponsorship rights for the England netball team’s series against South Africa next month.

Apollo Tyres has struck a partnership deal with English Premier League club Manchester United.

English Premier League football team Crystal Palace has announced a one-year deal making 12Bet the club’s stadium sponsor and official betting partner.

Everton has become the latest English Premier League football club to commit to video games manufacturer EA Sports and its flagship Fifa game after signing a two-year extension to its deal.

English Premier League football club West Ham United has agreed a two-year extension to its partnership with low-cost international mobile call provider Lycamobile.

Health and nutrition company NBTY Europe has renewed and expanded its sponsorship of English Premiership rugby union club Leicester Tigers.

UK pay-television broadcaster BT Sport has agreed a three-year deal with English Premier League team Manchester City to become an official partner of the football club.

English Premier League football clubs West Bromwich Albion and Hull City have agreed new sponsorship deals with betting firms TLC88.com and SBOBet ahead of the start of the season this weekend.

The World Snooker governing body has announced that online gambling company 888casino.com has signed up as the new title sponsor of its World Seniors Championship.

UK-based logistics provider PSP has agreed to sponsor a yacht in the Clipper 2013-14 Round the World Yacht Race.

Asia-Pacific insurance provider AIA has reached a deal with Tottenham Hotspur to become the English Premier League football club’s shirt sponsor for cup games during the 2013-14 season.