England
BetVictor hits the bullseye with World Matchplay extension
Online casino and sportsbook operator BetVictor has reached an agreement with the Professional Darts Corporation to remain title sponsor of its World Matchplay tournament for a further three years.
Local company upgrades Somerset partnership
English county cricket club Somerset has signed a two-year shirt sponsorship deal with local hydraulic hoses and couplings supplier Rotec.
Newcastle Falcons toast new shirt sponsor
UK brewer Greene King has agreed shirt sponsorship deals with English Premiership rugby union team Newcastle Falcons and Newcastle Thunder, which competes in the third tier of English rugby league.
Arsenal to aid Kenyan football development through SportPesa partnership
English Premier League football club Arsenal has entered into a partnership with online sports betting firm SportPesa.
United heads to the movies with 20th Century Fox
English Premier League football club Manchester United has sealed a global partnership with film producer and distributor 20th Century Fox.
Beats follows Bayern deal with Chelsea partnership
Audio products manufacturer Beats Electronics has entered into a partnership with English Premier League football club Chelsea.
Commonwealth Games England seeks first-ever presenting partner, appoints agency
Commonwealth Games England is seeking a presenting partner for the first time in its 85-year history, while the body has also teamed up with consultancy firm Female Sports Group to support its commercial operations.
ECB gulps down Greene King partnership
The England and Wales Cricket Board has unveiled Greene King IPA as the official beer of England cricket.
Dacia gears up English rugby league partnership
Car brand Dacia has secured a partnership with the Rugby Football League, the governing body of rugby league in England.
Manchester United partners with Indonesian drinks brand
English Premier League football club Manchester United has entered into a regional partnership with Indonesian isotonic drinks brand You.C1000.
Somerset adopts naming rights partner for historic County Ground
English county cricket club Somerset has agreed a five-year naming rights deal with financial advisory firm Cooper Associates for its County Ground home in Taunton.
Manchester United opens new category with Columbia deal
English Premier League football club Manchester United has entered into a global partnership with outdoor clothing manufacturer Columbia Sportswear.
Sky Bet ups stake in Football League title sponsorship
Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.
Indonesian bank invests in Arsenal partnership
English Premier League football club Arsenal has sealed a partnership with PT Bank Muamalat Indonesia TBK.
Approved Garages to support Netball Superleague
UK garage network Approved Garages has become a sponsor of the Netball Superleague in England.
Liverpool connects with Skype
Online communications platform Skype has entered into a global partnership with English Premier League football club Liverpool.
Marriott upgrades NBA partnership
Hotel group Marriott International has expanded its partnership with North American basketball league the NBA by agreeing to sponsor its Global Games event in London, England later this week.
Tottenham becomes EZTrader’s latest Premier League partner
Binary options trading company EZTrader has entered into a partnership with English Premier League football club Tottenham Hotspur.