England

English Premier League football club Crystal Palace has agreed a multi-year partnership with culture analytics specialist MyPeople. The deal makes MyPeople Palace’s official culture analytics partner.

English Premier League football club Brighton & Hove Albion has agreed a one-season extension to its sleeve sponsorship deal with sports fashion retailer JD

English Premier League club Crystal Palace has renewed its partnership with investment platform eToro

English Championship club Fulham has signed a new back-of-shirt partnership with online foreign exchange and CFD trading platform Skilling

English Premier League football club Southampton has signed a sponsorship deal with sports hydration brand Wow Hydrate

J1 League club Yokohama F. Marinos has signed a new shirt deal with the Japanese arm of Hong Kong gaming and casino brand Melco Resorts & Entertainment

Gibraltar-based betting platform MansionBet has signed a new Official Partner deal with Premier League club Newcastle United

Premier League club Southampton has signed a multi-year global partnership with India’s most popular beer brand, Kingfisher. The agreement is Kingfisher’s first partnership in the Premier League.

Premier League club Newcastle United has signed a new sleeve partnership with cryptocurrency trading platform StormGain

English Premier League football club West Ham United has entered into a partnership with VPN service provider Ivacy VPN. The deal names Ivacy VPN as the official VPN partner of West Ham

Premier League club Tottenham Hotspur has extended its principal partner deal with pan-Asian life insurance brand AIA

Premier League club Arsenal has extended its wine partnership with Chilean wine brand Santa Rita

Car manufacturer Dacia has been unveiled as the principal partner of the Great Britain Rugby League Lions team, which will return to action for the first time in 12 years in the autumn

Online trade vetting and monitoring platform Checkatrade has agreed a new partnership with the Rugby Football League to sponsor its Challenge Cup competition

Liverpool FC Women has named Joie as its new Principal Partner and moved men’s team shirt sponsor Standard Chartered to the front-of-shirt position.

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.

Korean automotive manufacturer Kia has signed a new agreement with Surrey County Cricket Club through which it will retain naming rights to The Oval until the end of 2024

UK bookmaker Paddy Power has launched a new sponsor-free kit with Huddersfield Town for the 2019-20 season, after admitting that a previous strip released earlier this week was a “hoax” and a “monstrosity.” Af

English Premier League football club Everton has expanded partnerships with Italian food company Fratelli Beretta and USM Holdings, the holding company for the business interests of Russian billionaire…

Video game developer EA Sports has entered into a partnership with English Premier League football club Liverpool

Premier League club Liverpool FC has upgraded its long-term regional deal with car brand MG Motor to a global partnership

Cycling apparel and equipment retailer Sigma Sports has agreed a partnership with the 2019 Road World Championships, which take place in the English county of Yorkshire from September 22-29

Chelsea has agreed a three-season partnership with 1xBet, with the London club joining fellow English Premier League football team Liverpool and Spanish LaLiga outfit Barcelona as new signings for the…

English Premier League club Southampton has extended its partnership with energy supplier Utilita