Fifa has agreed a deal for Egypt - Experience & Invest to become an official regional supporter of this year's World Cup national team tournament, which begins today (Thursday) in Russia.
Egyptian property company Hyde Park Developments has agreed a partnership with English Premier League football club Arsenal.
Italian Serie A football club AS Roma has agreed a sponsorship deal with the Egyptian Tourist Organisation.
Egyptian bank Emirates NBD has agreed a regional sponsorship deal with Spanish LaLiga football club Barcelona.
Mobinil, a division of telecommunications company Orange, has sealed a partnership with LaLiga, which operates the top two football divisions in Spain.
Egyptian Premier League top-tier football club Al Ahly has reportedly signed a record sponsorship deal with Saudi Arabian electronic trading systems firm Sela Trading Company.