Denmark

Danish insurance brand Gjensidige Forsikring has signed as the new title sponsor of the Danish women's football league from 2019-20

Danish online fashion retailer Bootz.com has signed a new Official Partner deal with the country’s national football federation, the Danish Football Association (DBU). Under the deal, Boozt.c

Danish Superliga football club Aalborg BK (AaB) has extended its deal with stadium naming rights partner, cement manufacturer Aalborg Portland

Online gambling operator Kindred Group has agreed a deal for its Unibet brand to sponsor the ongoing men’s Handball World Championship.

Private banking company LGT has signed a deal to become the title sponsor of the next four World Curling Championships held outside of Canada

Falken Tyre Europe has agreed a deal to sponsor the 2019 men’s Handball World Championship, which will be co-hosted by Germany and Denmark.

Online gambling operator Kindred Group has agreed a two-year deal for its Unibet brand to serve as the Official Betting Partner of leading esports organisation Astralis’ Counter-Strike: Global Offensive (…

Enterprise application software provider SAP has expanded a partnership with World Sailing.

Danish manufacturing company Moldow has agreed a deal to sponsor the Speedway Grand Prix motorcycling series.

Hummel’s pre-2018 Fifa World Cup kit launch with the Danish Football Association (DBU) put the players in shirts belonging to fans.

Danish wind turbine company Vestas has taken on 100 per cent of the sponsorship and operational budget for Team Vestas Wind, a late entry into the 2014-15 Volvo Ocean Race, which sets sail 4 October.

Unibet Denmark sponsors FC Copenhagen and FC Midtjylland because they share our determination to be 'best in class'. These organisations reach out to engage their fans on a personal level just like Unibet strives towards engaging our players and customers.

Danish ice hockey team Rungsted Seier Capital has renamed its home venue the Bitcoin Arena through a partnership with crypto financial company Bitcoin Suisse.

German lubricants manufacturer Liqui Moly has extended its commitment to winter sports by unveiling a raft of sponsorship deals.

Coatings company Hempel has been unveiled as the title sponsor of the 2018 Sailing World Championships, which will be staged in the Danish city of Aarhus.

Swiss insurance company Zurich has agreed a deal to become an official sponsor of the Ice Hockey World Championships from 2018 to 2020.

Danish wind turbine company Vestas has been confirmed as the latest returning team sponsor for the 2017-18 edition of the Volvo Ocean Race sailing event.

The Danish Football Association (DBU) has entered into a partnership with gaming company Danske Spil.

Danish brewery Carlsberg has extended its partnership with the Danish Football Association (DBU).

Danish cycling legend Bjarne Riis and his business partner, Lars Seier Christensen, have taken on title sponsorship of a third-tier UCI Continental team as part of their ongoing efforts to establish an elite WorldTour squad.

The Sports Consultancy agency has said it will develop an “innovative commercial programme” for the 2018 World Sailing Championships in the Danish city of Aarhus after entering into a partnership with event organisers.

The Danish Football Association (DBU) has entered into a new partnership with sportswear brand Hummel.

The International Handball Federation has agreed a partnership with the Nordic branch of the banking group Santander ahead of the 2015 Women’s Handball World Championships.

German sports betting company Tipico has entered into a partnership with the Danish Football Association (DBU) national governing body.

Danish trading and investment specialist Saxo Bank has announced an extension to its sponsorship agreement with the Lotus Formula One motor racing team.

Danish Superliga football team FC Copenhagen has sealed a five-year extension to ensure its long-standing main sponsorship agreement with beer manufacturer Carlsberg runs through until 2021.

English Premier League football club Liverpool has entered into a regional partnership with online betting and gaming company Betfair.

Insurance company Alka has signed up as the title sponsor of the Danish Superligaen, the top division of football in the country.

The Danish Handball League has struck a deal for domestic pay-television operator Boxer to become the new title sponsor of the country's top-tier men’s and women’s club competitions.

Danish Superliga football club Brondby has entered into a new sponsorship deal with domestic state bank Arbejdernes Landsbank.

Danish wind energy company Vestas has been announced as the title sponsor of the seventh and final entry for the 2014-15 edition of sailing’s Volvo Ocean Race.

Scandinavian telecommunications company TeliaSonera has secured a seven-year stadium naming rights deal with Danish Superliga football club FC Copenhagen.

Gambling operator Bet25 has agreed to extend its shirt sponsorship deal with Danish Superliga football team Brondby.

Chinese sports apparel and equipment company Li-Ning has reached a deal to become the title sponsor of the Badminton World Federation’s 2014 World Championships.

Danish Superliga football club Aalborg has agreed a five-year sponsorship extension with banking group and main commercial partner Spar Nord.

Russian banking group Tinkoff Credit Systems will become the main title sponsor of Riis Cycling after founder Oleg Tinkov agreed a takeover deal for the leading UCI World Tour team.