China
Kia bolsters basketball portfolio with Fiba Asia Championships
Korean automotive manufacturer Kia Motors has agreed to become the presenting sponsor of the International Basketball Federation’s (Fiba) 2015 Asia Championship and Asia Women’s Championship.
Snooker World Cup signs up title sponsor
Bottled water brand Nongfu Spring has signed up as the title sponsor of the upcoming 2015 Snooker World Cup in Wuxi, China.
Pac-12 chief hails Alibaba partnership
Pac-12 commissioner Larry Scott has hailed a partnership deal with Chinese e-commerce company Alibaba that will allow the US college sports conference to host a groundbreaking regular-season basketball game in China.
Spanish Liga bolsters Chinese sponsor portfolio with Snow deal
The Spanish Football League (LFP) has signed its latest Chinese commercial partner by agreeing a deal with the CR Snow brewery.
Toshiba scores renewal with CSL’s Hangzhou Greentown
Japanese conglomerate Toshiba has secured an extension to its sponsorship agreement with Chinese Super League football club Hangzhou Greentown.
Rosneft expands WTCC ties with new deal
Russian state-owned oil company Rosneft has reached an agreement to serve as the presenting sponsor of the 2015 World Touring Car Championship rounds in China and its homeland.
PepsiCo completes major league set with NBA deal
Soft drinks and snack food giant PepsiCo has signed a multi-year marketing partnership with the NBA, replacing rival brand Coca-Cola on the commercial roster of the North American basketball league.
Hisense on board with Red Bull Racing ahead of Chinese GP
Formula One team Red Bull Racing has agreed a multi-year partnership with Chinese consumer electronics manufacturer Hisense.
NBA China set to run smoothly with Castrol
Oil and lubricants giant Castrol has announced a major sponsorship deal with the NBA China division of the North American basketball league.
PGA Tour China secures first title sponsor
Chinese commercial banking group Ping An has signed up as the first title sponsor of golf’s PGA Tour China.
Real Sociedad renews main sponsor deal with China’s Qbao.com
Chinese mobile and internet technology company Qbao.com has extended its principal sponsor agreement with Spanish Liga football team Real Sociedad.
Real Madrid pens first sponsorship deal in China
Spanish Liga football club Real Madrid has signed up its first sponsorship deal in China by penning an agreement with electric car manufacturer Luyuan.
Rinnai to make impression at World Figure Skating Championships
Japanese gas appliance manufacturer Rinnai has reached an agreement to become an official sponsor of the International Skating Union’s 2015 World Figure Skating Championships.
DJI Holdings deal just the ticket for Manchester City
English Premier League champion Manchester City has agreed a partnership with Chinese lottery operator DJI Holdings.
Nike ousts Adidas as Chinese FA partner
The Chinese Football Association has signed a long-term kit manufacturing and equipment partnership with US sportswear giant Nike.
Wolfsburg strengthens Chinese links with new tyre partner
German Bundesliga football team VfL Wolfsburg has entered into a partnership with Chinese tyre manufacturer Linglong Tire in a move that will strengthen the club’s ties to the Asian country.
Hosa becomes title sponsor of major Fina event
Chinese swimwear company Hosa has signed up as the new title sponsor of the 10km Marathon Swimming World Cup.
IVC deal adds to United’s sponsorship resilience
Nutrition brand IVC signed a multi-year deal in October to become English Premier League club Manchester United’s first Official Chinese Wellness Partner and the fifth regional partner to have signed up or renewed during the 2014-15 season.