China

Football
Healthcare Equip. & Supplies

Spanish LaLiga football club Barcelona has entered into a partnership with Chinese pharmaceuticals company Yunnan Baiyao
Basketball
Household Products

The Chinese Basketball Association has partnered with Scisky, a non-toxic home décor materials company.
Football
Tyres

Continental Tires has extended its sponsorship with the Chinese Football Association (CFA) for four years, from 2018-19 to 2021-22
Cycling

The project leader of a new Chinese cycling team wants to raise a bigger budget than the WorldTour’s Team Sky through a new investment model for sponsors.
Basketball
Payment Services & Credit Cards

NBA China has inked its first partnership with a personal finance firm, in a new deal with Chinese fintech brand X Financial
Basketball
Telecoms

Chinese smartphone manufacturer Vivo has expanded its association with the NBA basketball league by becoming the presenting partner of the league’s China Games series from 2018 to 2020.
Rugby Union
Ecommerce

A partnership between World Rugby and the Alisports division of Chinese e-commerce giant Alibaba aimed at significant bolstering rugby union’s presence in China is likely cancelled, according to reports.
Football

Spain’s LaLiga added at least $8.1m (£6.2m/€7m) in sponsorship revenue over the summer via five new deals, SportBusiness Sponsorship has learned. Th
Badminton

The Badminton World Federation has signed a sponsorship deal with flavoured liquor producer Laymau for its 2018 World Championships, which get underway in Nanjing, China today (Monday)
Badminton

The Badminton World Federation has unveiled pewter manufacturer Royal Selangor as the official trophy partner of the BWF World Tour finals.

Football

Italian Serie A football club Inter Milan has signed a sponsorship deal with Chinese ceramics company Monalisa Tiles.

Golf
Automobile Manufacturing

German automotive manufacturer Mercedes-Benz has agreed a sponsorship deal with golf’s PGA Tour Series-China.

Multi-sport
Construction & Dev.

Chinese manufacturing company Shougang Group has agreed a deal to sponsor the 2022 winter Olympic and Paralympic Games in Beijing.

Football
Automobile Manufacturing

Chinese electric vehicle manufacturer BYD Auto has become English Premier League club Arsenal’s Official Car and Bus Partner in a multi-year, global deal.

Football
Automobile Manufacturing

State-owned automotive manufacturer SAIC Motor has agreed a sponsorship deal with the Chinese Super League, the top tier of club football in the country.

Football

The Argentine Football Association has agreed regional sponsorship deals with Chinese interior design company Der, home appliances manufacturer Vanward and consumer lending company Hexin.

Football
Sporting Apparel

US sportswear company Nike has confirmed a 10-year extension of its partnership with football’s Chinese Super League.

Football
Sporting Apparel

US sportswear company Nike has agreed a deal to extend its kit partnership with club football competition the Chinese Super League, according to multiple reports.