Caribbean

Athletics

Puma's longstanding relationship with the Jamaica Athletics Administrative Association (JAAA) could be tested amid reports of a new kit supplier deal tabled by rival Adidas.
Football

Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.
Football

Confederation of North, Central America and Caribbean Association Football (Concacaf) sponsors Modelo, Qatar Airways, Toyota and Valvoline have stepped up their backing of the governing body by becoming the founding partners of its new W Gold Cup competition.
Cricket

Cricket West Indies (CWI) has announced a new multi-year sponsorship with kit manufacturer Macron, bringing an early end to the governing body's existing agreement with Castore
Football

Nike’s long-standing association with Concacaf is under threat after the confederation began a request for proposal (RFP) process looking to maximise its expanded inventory and new-found competition i…
Cricket

Caribbean Premier League (CPL) team Barbados Royals has signed an extension to its front-of-shirt sponsorship deal with online gambling platform MCW
Football

Sportfive has entered into a wide-ranging agreement with Concacaf, the governing body for football across North and Central America and the Caribbean, to provide digital services for its national team…
Cricket

The co-founder of cricket’s Caribbean Premier League (CPL) has described Republic Bank’s title sponsorship agreement as a “natural evolution” of its long-standing association with the competition. Matthew Williams reports.
Multiple Sports

Sports marketing agency Right Formula has continued its expansion in the Americas, this time moving into the Caribbean region
Football

Spanish LaLiga club FC Barcelona has signed a renewal to its regional sponsorship contract with Canadian financial institution Scotiabank
Cricket

The organisers of the Women’s Caribbean Premier League cricket tournament have signed up Caribbean-based conglomerate Massy Group as its title sponsor ahead of its inaugural edition. 
Cricket

Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…
Cricket

Indian electrical manufacturing company Goldmedal Electricals has signed as the ‘powered by’ sponsor of the upcoming international cricket series between West Indies and India in Trinidad.
Cricket

FanCraze, the non-fungible token (NFT) licensee of the International Cricket Council, is to release a series of digital collectibles featuring memorable moments from the Women’s World Cup and T20 World C…
Cricket

Cricket West Indies (CWI) has furthered its association with global financial services provider Apex Group through title sponsorship of its upcoming home Test series against England
Cricket

Cricket West Indies has signed up global financial services provider Apex Global as a sponsor as holiday operator Sandals ends its association
Golf

Bermuda-based offshore bank Butterfield has entered into a partnership with the Bermuda Tourism Authority to become the title sponsor of the PGA Tour's annual FedExCup event held at Port Royal Golf Course…
Cricket

The Caribbean Premier League has become the latest sports property to sign a deal with blockchain provider Socios