Canada
NHL brushes up Canadian commercial roster with P&G
The Canadian subsidiary of household goods company Procter & Gamble has agreed a partnership with the National Hockey League for the North American ice hockey competition’s 2014-15 season.
Imperial to fuel Toronto 2015
Canadian energy company Imperial, in association with its Esso fuel brand, has become an official supplier to the Toronto 2015 Pan American and Parapan American Games.
CFL gets teeth into Canada Beef deal
The Canadian Football League American football competition has announced a three-year partnership with Canada Beef.
CFL signs up official airline partner
Canada-based airline Canadian North has agreed to become an official partner of the Canadian Football League.
NHL’s Maple Leafs net Hankook partnership
NHL ice hockey team Toronto Maple Leafs have reached a sponsorship agreement with the Canadian subsidiary of Korean tyre manufacturer Hankook Tire.
Tourism body joins Canada Winter Games roster
Local tourism industry stakeholders group Tourism Prince George has agreed a partnership with the 2015 Canada Winter Games.
Konica Minolta secures national partnership with Canada Games
Japanese technology company Konica Minolta has agreed a five-year deal to become a national partner and official supplier of the next three editions of the Canada Games multi-sport event.
DHL drives rugby presence with Canadian national team
Global logistics company DHL has announced a sponsorship deal with the Rugby Canada governing body ahead of the national team’s participation in the 2015 World Cup.
Silver plays down controversy surrounding NBA jersey sponsors
National Basketball Association (NBA) commissioner Adam Silver has stated that sponsor logos on jerseys “will be less controversial than people are making out” when they are introduced.
Under Armour touches down with Rugby Canada
US sportswear manufacturer Under Armour has announced a multi-year partnership with Rugby Canada.
Subaru backs Canada’s Ironman World Championship
Japanese car manufacturer Subaru is to become title sponsor of the World Triathlon Corporation’s 2014 Ironman 70.3 World Championship in Quebec, Canada.
Manulife Financial extends title sponsorship of Canadian LPGA event
Financial services company Manulife Financial has extended its title sponsorship of the Manulife Financial LPGA Classic Canadian women’s golf tournament until 2016.
NBA jersey sponsorship ‘inevitable’ – Silver
NBA commissioner Adam Silver has said the introduction of jersey sponsorship in the North American basketball league is “inevitable,” adding the move would allow sponsors to counter the trend of skipping adverts during game broadcasts.
RBC tees up Canada Cup sponsorship
Sports management and marketing agency SportBox Entertainment Group has brokered a partnership with golf’s PGA Tour to make Canadian financial institution RBC the title sponsor of the Canada Cup.
Molson Coors and Scalar join Toronto 2015 sponsorship family
The organising committee for the Toronto 2015 Pan Am/Parapan Am Games has sealed commercial agreements with Canadian brewery Molson Coors and Toronto-headquartered IT solutions company Scalar.
TransCanada signs up as ITU Grand Final title sponsor
North American energy company TransCanada has agreed a deal with the International Triathlon Union to become the title sponsor of its 2014 World Triathlon Grand Final in Edmonton, Canada.
MLS scores Chipotle partnership
Fast-food chain Chipotle Mexican Grill has entered into a commercial partnership with Major League Soccer and its 12 clubs for the North American league’s 2014 season.
Canadian Olympic Committee goes to the movies
The Canadian Olympic Committee has entered into a one-year deal with Cineplex Entertainment to make the cinema group its official movie partner.