Canada
First batch of partners unveiled for World Cup of Hockey
The National Hockey League and the National Hockey League Players’ Association have unveiled the first set of partners for the 2016 World Cup of Hockey national team ice hockey event.
BMO extends stadium and shirt deals with MLSE, Toronto FC
Canadian financial services group BMO has agreed a long-term extension to its partnership with the Maple Leaf Sports and Entertainment company, under which it will retain its naming rights to the BMO Field stadium and continue as a shirt sponsor of MLSE-owned Major League Soccer franchise Toronto FC.
Tennis Canada serves up Fila partnership
Tennis Canada, the sport’s governing body in the country, has entered into a partnership with Italian sportswear brand Fila.
Huawei bolsters sports portfolio with Ottawa Senators deal
Chinese telecommunications company Huawei has signed its latest sports sponsorship deal after agreeing a partnership with NHL ice hockey franchise the Ottawa Senators.
Sports nutrition firm steps up partnership with NBA’s Raptors
NBA basketball franchise the Toronto Raptors has agreed a new partnership with sports nutrition firm BioSteel.
CHL turns up the heat with new partner
The Canadian Hockey League (CHL), which oversees the organisation of the world’s largest development ice hockey competitions, has agreed a three-year partnership with heating and cooling products manufacturer Lennox.
DraftKings targets Canada with Toronto sports partnerships
Daily fantasy sports operator DraftKings has signed a four-year advertising and promotion deal with Maple Leaf Sports and Entertainment, owner of the Toronto Raptors NBA basketball team and Toronto Maple Leafs NHL ice hockey franchise.
Adidas set to replace Reebok as NHL partner – report
North America’s National Hockey League has agreed a long-term kit deal with sportswear giant Adidas that could allow for teams to display sponsors on their playing jerseys, according to Canadian broadcaster TSN.
DraftKings builds portfolio with MLS partnership
Daily fantasy sports company DraftKings has agreed a multi-year partnership with Major League Soccer.
Shaw Communications reconnects with Champions Tour event
Canadian telecommunications company Shaw Communications has extended its title sponsorship of the Shaw Charity Classic golf tournament on the Champions Tour.
Roots Canada pouches Toronto 2015 partnership
Leather goods manufacturer Roots Canada has reached an agreement to partner the Toronto 2015 Pan American and Parapan American Games multi-sport events.
Aviva serves up long-term Tennis Canada deal
The Canadian division of insurance giant Aviva has agreed a multi-year partnership with Tennis Canada.
Miller Lite links up with MLB in Canada
Miller Lite has sealed a multi-year partnership with Major League Baseball to become the competition’s official beer partner in Canada.
Toronto 2015 unveils two new partners
Canadian municipal electricity distribution company Toronto Hydro and entertainment firm Cineplex Entertainment have agreed to become official suppliers of the Toronto 2015 Pan Am/Parapan Am Games multi-sport events.
Mackenzie invests in PGA Tour Canada sponsorship
Investment management company Mackenzie Investments has snapped up title sponsorship rights to golf’s PGA Tour Canada circuit.
Miller time for NBA Canada
Brewing company SABMiller has reached a multiyear agreement with the National Basketball Association to make its Miller Genuine Draft (MGD) brand the official beer of NBA Canada.
Rogers seals renewal for Canadian tennis showpiece
Canadian telecommunications company Rogers has secured a long-term extension to its title sponsorship of the Rogers Cup tennis tournaments.
CFL connects with Shaw Communications for landmark Grey Cup deal
American football competition the Canadian Football League has agreed a deal for Shaw Communications to become the first presenting sponsor of its annual Grey Cup showpiece.