Canada

US sportswear brand Under Armour has agreed a kit deal with North America’s Major League Baseball, according to multiple reports.

The Canadian Hockey League, which operates the largest development ice hockey competition in the world, has expanded a partnership with paint and coatings manufacturer Sherwin-Williams.

Bourbon brand Evan Williams has entered into a partnership with North America’s Major League Baseball.

Canada-based financial services company CIBC has entered into a partnership with the Canadian Hockey League, which oversees the organisation of the world’s largest development ice hockey competition.

Petro-Canada, a subsidiary of energy company Suncor, has renewed its premier partnership with the Canadian Paralympic Committee.

AutoTrader.ca, EA, Esso/Exon Mobil, Geico, Sonnet, Pizza Pizza and Upper Deck have all been named official partners of the World Cup of Hockey, with software giant SAP set to take on jersey branding rights during the upcoming national team ice hockey tournament.

Canadian telecommunications company Bell has extended its partnership with the Canadian Olympic Committee in a deal that will run through until the 2024 summer Olympic Games.

Major League Soccer has entered into a multi-year partnership with mobile-focused ticketing platform SeatGeek.

Canadian banking group RBC has extended title sponsorship agreements with the Heritage and Canadian Open PGA Tour golf tournaments.

Daily fantasy sports gaming operator DraftKings has entered into a partnership with American football competition the Canadian Football League.

Financial services company Sun Life has renewed its partnership with the Rugby Canada national governing body.

Sports protection and performance brand Shock Doctor has entered into a partnership with North American basketball league the NBA.

Japanese automotive manufacturer Lexus has entered into a partnership with the Cycling Canada national governing body.

Canadian headquartered financial services company Manulife has extended its title sponsorship agreement with the LPGA Classic women’s golf tournament.

Companies interested in securing advertising space on the playing jerseys of NBA basketball franchise the Toronto Raptors have been set a target price of $4-5m (€3.5m-€4.4m) per season, according to a report.

The Bank of Montreal will pay the Canadian sports team and venue operator Maple Leaf Sports & Entertainment an increased fee as naming rights partner to BMO Field, the home stadium of Major League Soccer team Toronto FC.