Brazil

Football

The two collectives of Campeonato Brasileiro Série A and B teams seeking to drive plans for a new Brazilian football league system have this week made new financial offers in a bid to entice rival clubs …
Multiple Sports

What’s important: Brand building and creating strong ties with passionate communities. Target sports: Football, MMA, jiu-jitsu, stock car racing.
Surfing

Banco do Brasil has renewed a domestic sponsorship deal with the World Surf League. The new one-year agreement will grant Banco do Brasil continued brand exposure at events held in its home country
Football

Brazilian cash and carry operator Assaí Atacadista has agreed a one-season extension to its title sponsorship of Campeonato Brasileiro Série A, while sports betting operator Betano has become the new t…
Football

Brazilian betting company Blaze has agreed a deal to become the new main shirt sponsor of Campeonato Brasileiro Série A club Santos.
Football

Betting companies will be prevented from sponsoring sports clubs in Brazil if they do not have an established headquarters in the country, according to a new measure being proposed by the Brazilian Ministry…
Football

Fortaleza has become the latest Campeonato Brasileirão Série A club to benefit from the boom in betting sponsorship in Brazilian football. Ben Cronin reports.
Football

Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
Football

Brazilian football club Fluminense has renewed its sponsorship agreement with nutrition and recovery equipment company Avanutri for another year
Football

Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.
Multiple Sports

Investments from online betting brands in the sponsorship of Brazilian football clubs and competitions over the last 12 to 18 months have led to massive inflation in the value of sponsorship rights, even though sports betting is still not properly regulated in the country.
Football

Campeonato Brasileiro Série A club Grêmio has agreed a shirt sponsorship deal with betting company Esportes da Sorte.
Football

Continental Tyres has renewed its sponsorship of Brazilian club football’s Copa do Brasil for the 2023 and 2024 seasons, taking the brand’s association with the competition to 10 years.
Football

The Copa do Brasil has secured a sponsorship deal with tubing manufacturer Krona.
Football

São Paulo FC has renewed a sponsorship agreement with ABC da Construção that affords the Brazilian construction firm branding on the back of the men’s team’s shorts. Th
Football

Online betting company Betfair has agreed a two-year deal to become the new main sponsor of Cruzeiro, as the Belo Horizonte club prepares to return to Campeonato Brasileiro Série A, the top tier of Brazilian …
Basketball

Mayonnaise brand Hellmann’s has agreed a deal to sponsor the NBA basketball league in Brazil.
Football

Sports betting operator Betano has added the Supercopa do Brasil to its title sponsorship of domestic club football competition the Copa do Brasil