Belgium
Lotto rides again in UCI World Tour with Soudal
The Belgian national lottery has signed a six year extension to its title sponsorship of the Lotto-Belisol UCI World Tour cycling team, which will also have a new co-naming partner from 2015.
Etixx takes on title sponsor rights at Omega Pharma Quick-Step
UCI World Tour cycling team Omega Pharma Quick-Step has sealed a two-year extension to its title sponsorship agreement that will see it take on a new name from the 2015 season.
Belgian champion Anderlecht renews with major sponsors
Belgian Pro League football club Anderlecht has sealed three-year extensions to its agreements with main sponsors BNP Paribas Fortis and Belgacom.
Brussels Airlines takes flight with Belgian FA
The Belgian Football Association (URBSFA/KBVB) has agreed a two-and-a-half year partnership with Brussels Airlines.
Lotto Belisol secures tasty new sponsor
Belgian ice cream brand IJsboerke has agreed a deal to sponsor UCI World Tour cycling team Lotto Belisol.
Belgian FA bags Carrefour deal
French supermarket chain Carrefour has agreed a four-year sponsorship deal with the Belgian Football Association (KBVB).
Omega Pharma extends partnership with UCI WorldTour outfit
Healthcare company Omega Pharma has renewed its co-title sponsorship of UCI WorldTour cycling team Omega Pharma – Quick Step.
ING recommits to Belgium’s World Cup drive
The Belgian arm of Dutch financial services firm ING has extended its sponsorship deal with the Belgian Football Association (URBSFA/KBVB) through to the end of the 2018 Fifa World Cup.
Bwin.party extends European football ties with Anderlecht deal
Online gambling company bwin.party has agreed a three-year deal with Anderlecht to become the official online gaming and betting partner of Belgium’s most successful football club.
QuickStep seeks extension to cycling team sponsorship
Belgian flooring company QuickStep has said it is keen to extend its long-running title sponsorship of International Cycling Union (UCI) WorldTour team Omega Pharma-QuickStep, according to Dutch newspaper De Telegraaf.