Belgium

The Royal Belgian Football Association (KBVB) has signed a four-year extension to its partnership with soft drinks manufacturer Coca-Cola

The First Division A, the top tier of club football in Belgium, has entered into an innovative partnership with cryptocurrency trading platform Sorare

Belgian UCI WorldTour cycling team Quick-Step Floors has signed a multi-year sponsorship deal with brewery Alken-Maes. The brewery’s alcohol-free brand, Maes 0.0

Chinese sportswear manufacturer Peak has entered into a partnership with the Belgian Olympic Committee

Asian online gambling company D88.com has agreed a deal to become title sponsor of the European Masters snooker event.

Belgian Pro League football club Sporting Charleroi has agreed a partnership with Italian sportswear manufacturer Kappa.

The Royal Belgian Football Association (KBVB) has entered into a partnership with watchmaker Ice-Watch.

Online betting operator 888sport has agreed a deal to become title sponsor of World Snooker’s European Masters.

Belgian Pro League football club Anderlecht has extended its partnership with its main sponsor, financial services company BNP Paribas Fortis.

US sportswear brand New Balance has made its first move into the Benelux market by agreeing a kit supplier deal with Belgian First Division A football club Standard Liege.

German financial services company Allianz has agreed a deal to become the main shirt sponsor of Belgian ProLeague football club Anderlecht during the team’s campaign in the 2017-18 Uefa Champions League European club competition.

Belgian Pro League football Club Brugge has signed Italian sportswear manufacturer Macron as its new kit supplier.

Opticians chain Alain Afflelou has agreed a sponsorship deal with the Belgian Football Association (URBSFA/KBVB).

Flooring company Quick-Step has stepped up its commitment to Belgian UCI WorldTour cycling team Etixx Quick-Step by agreeing to become the squad’s sole title sponsor for the 2017 season.

Telecommunications company Orange has chosen basketball for its first sponsorship agreement in Belgium in order to support the brand’s launch in the market.

Betting and gaming company Betway has entered into a partnership with Belgian First Division A football club Anderlecht, along with a sponsorship agreement for the Croky Cup, the country’s principal cup competition.