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The Albanian Football Association (FSHF) has agreed a sponsorship deal with telco Vodafone. The six-year deal names Vodafone Albania as an official sponsor of the Albanian national team

German Bundesliga football club Bayern Munich has signed a tourism-focused partnership with the Croatian region of Istria.

Euroleague Basketball, which organises continental club competitions in Europe, has agreed sponsorship deals with Italian coffee brand Caffè Buscaglione and financial services company Eurobank for the Final Four stage of its EuroLeague competition.

The Football Association of Serbia (FSS) has named German sportswear manufacturer Puma as its new kit supplier.