Balkans

Football

The Football Association of Bosnia and Herzegovina (NS/FS BiH) has agreed a new kit supply deal with Spanish sportswear and equipment manufacturer Kelme
Basketball

Gambling platform Meridianbet has become the new front-of-shirt sponsor for Serbian basketball champions Crvena Zvezda [Red Star Belgrade]
Football

Video game publisher EA Sports had added the Croatian Football Federation (HNS) to its roster of national team representatives for this year’s Fifa 23 game.
Football

Sports betting company Meridianbet has acquired naming rights to the top division of club football in Montenegro
Football

The Croatian Football Federation (HNS) has secured a four-year broadcast rights deal with Hrvatski Telekom, shortly after announcing the termination of its previous contract with Endorphin Magine
Football

Bulgarian First League football club Lokomotiv Sofia has announced betting operator Betano as its new main sponsor
Basketball

Euroleague Basketball has agreed a deal to add Central and Eastern European gaming operator MaxBet to its portfolio of premium partners
Football

Bulgarian football club CSKA Sofia has signed Italian sportswear firm Macron as its new kit supplier
Football

The Croatian Football Association (HNS) has agreed a multi-year sponsorship deal with domestic sports betting company Prva Sportska Kladionica
Football
Telecoms

The Albanian Football Association (FSHF) has agreed a sponsorship deal with telco Vodafone. The six-year deal names Vodafone Albania as an official sponsor of the Albanian national team
Football
Travel & Tourism

German Bundesliga football club Bayern Munich has signed a tourism-focused partnership with the Croatian region of Istria.

Basketball
Coffee & Tea

Euroleague Basketball, which organises continental club competitions in Europe, has agreed sponsorship deals with Italian coffee brand Caffè Buscaglione and financial services company Eurobank for the Final Four stage of its EuroLeague competition.

Football
Sporting Apparel

The Football Association of Serbia (FSS) has named German sportswear manufacturer Puma as its new kit supplier.

Handball
Banking

Raiffeisen Bank International has agreed a deal to become an official sponsor of the European Handball Federation’s Euro 2018 men’s national team tournament, which will take place in Croatia.

Multi-sport

Croatian food producer Atlantic Grupa has reached an agreement for its Štark brand to take on naming rights to the multi-purpose Kombank Arena in Belgrade, Serbia.

Football

Croatian First Football League club Hajduk Split has agreed a shirt sponsorship deal with the Ultra Europe electronic dance music festival.

Football
Sporting Apparel

Serbian SuperLiga top-tier football club Red Star Belgrade has agreed a new kit partnership with Italian sportswear manufacturer Macron.

Football
Sporting Apparel

Sportswear giant Nike has renewed a kit sponsorship deal with the Croatian Football Federation (HNS).