Austria

Insurance company Uniqa has agreed a deal to become the new title sponsor of the ÖFB Cup Austrian club football competition.

German lubricants manufacturer Liqui Moly has strengthened its winter sports portfolio by agreeing deals to sponsor this year’s World Luge Championships and Ski Jumping World Cup series.

Formula One motor-racing team Red Bull Racing has extended and expanded its partnership with mobile services company Citrix.

German sportswear company Erima has extended its partnership with the Austrian Olympic Committee (ÖOC).

Pan-European pay-television broadcast group Sky has agreed a deal to become the title sponsor of the Alps Hockey League, a newly-launched ice hockey competition comprising Austrian, Italian and Slovenian teams.

The Austrian Basketball Federation (ÖBV) has named betting company Admiral as its new official sponsor.

Swiss chocolate brand Milka has agreed a deal to become a main sponsor of the Vierschanzentournee, the showpiece ski jumping series that is also known as the Four Hills Tournament.

Shopping community Lyoness has entered into a partnership with the MotoGP motorcycling championship.

Austrian beer brand Puntigamer has extended its long-term sponsorship deal with Sturm Graz, which plays in the country’s Bundesliga top-tier club football competition.

EHC Red Bull München, which plays in the Deutsche Eishockey Liga, the top tier of ice hockey in Germany, and Austrian Eishockey Liga outfit EC Red Bull Salzburg have extended their kit partnerships with US sporting goods manufacturer Warrior.

Italian fashion brand NeroGiardini has agreed to become the new title sponsor of the Austrian round of the MotoGP World Championship motorcycle racing series.

Beverage producer Pfanner has renewed its partnership with the Austrian Cup club football competition.

Multinational sporting goods retailer Intersport has entered into a partnership with the Austrian Football Association (OFA).

Global payment services company MasterCard has agreed a deal to become a partner of the 2016 Hahnenkamm Races downhill ski event in Kitzbühel, Austria.

Automotive manufacturer Audi has been unveiled as the presenting sponsor of the Vierschanzentournee ski jumping series.

Austrian Bundesliga football club Sturm Graz has agreed a deal with Merkur-Versicherung which names the insurance company the new naming rights partner of the its home stadium.

German brewery Veltins has agreed a two-year extension to its sponsorship agreement with the Vierschanzentournee, a showpiece ski-jumping series that is also known as the Four Hills Tournament.

Multinational sporting goods retailer Intersport has extended a deal to continue as main sponsor of the 2015-16 Vierschanzentournee, ski jumping’s showpiece series that is also known as the Four Hills Tournament.