Australian dairy producer Pauls has signed a two-year extension to its platinum partnership with A-League football champion Brisbane Roar.
Commercial airline Virgin Australia has agreed a two-year partnership with the Basketball Australia governing body that extends through to 2016.
Australian telecommunications company Amcom has signed up as the new joint principal partner of the Perth Scorchers, the reigning champion of the Big Bash League Twenty20 cricket competition.
Australian National Rugby League team Newcastle Knights has agreed a three-year extension to its long-standing sponsorship agreement with private health insurance company Nib.
Australian National Rugby League team Cronulla Sharks has announced hydraulic hose and fitting supply company Enzed as its back-of-jersey sponsor for the remainder of the 2014 season.
Online travel accommodation service Airbnb has penned a new deal to become the title sponsor of Basketball Australia’s men’s national team programme.
Sports performance clothing manufacturer 2XU has extended its partnership with the Australian Paralympic Committee through until the end of 2016.
Football Federation Australia has reached an agreement for telecommunications company Telstra to be the front-of-shirt sponsor when its A-League All Stars play Italian Serie A champion Juventus at Sydney’s ANZ Stadium on August 10.
Logistics services company Mondiale has agreed to become the naming rights partner of New Zealand first class cricket club the Auckland Aces.
Construction services provider Buildcorp has signed up as the title sponsor of the new National Rugby Championship in Australia.
Accor Hotels Australia, a subsidiary of French hotel group Accor, has entered into a sponsorship deal with the Golf Australia national governing body.
Podiatry group FootDr has agreed a two-year deal to become the major sponsor of Australian cricket team Queensland Bulls.
Australian A-League football team Sydney FC has reached a technical sponsor agreement with wastewater specialist Hitec Drainage for the 2014-15 season.
Agricultural equipment manufacturer Massey Ferguson has extended its commercial partnership with Australian Super Rugby franchise Melbourne Rebels for another two seasons.
Australian A-League football team Adelaide United has secured a two-year sponsorship deal with Chinese-owned construction developer Datong Australia.