Asia
Pyeongchang 2018 powers up with Aggreko
Temporary power provider Aggreko has agreed a deal to partner the 2018 winter Olympic and Paralympic Games, which will take place in Pyeongchang, South Korea.
Mercedes-Benz extends naming-rights deal for Shanghai arena
German automotive manufacturer Mercedes-Benz has extended an agreement that grants it naming rights to the Mercedes-Benz Arena in Shanghai, China.
Taipei 2017 takes flight with new partners
The organising committee for the 2017 summer Universiade in Taipei has agreed sponsorship deals with China Airlines and EVA Airways.
Bayern strikes regional partnership with Vöhringer
German Bundesliga football club Bayern Munich has entered into a partnership with Chinese wood flooring manufacturer Vöhringer Wood Product.
Premier Badminton League dials up Vodafone as title sponsor
Telecommunications company Vodafone has signed on as title sponsor of the Premier Badminton League franchise competition, which takes place in India.
Barcelona signs up latest Chinese partner
Spanish LaLiga football club Barcelona has entered into a partnership with Chinese financial services company Shanghai Pudong Development Bank Credit Card Centre (SPDBCCC).
Nestlé targets Asia and Mena regions in Barca deal
Nestlé’s Milo powdered drink brand becomes Barcelona’s official tonic food drink, however the deal is not a standard media visibility deal for Nestlé.
First national partner signs on for India’s U17 World Cup
Indian financial services company Bank of Baroda has agreed a deal to sponsor next year’s Fifa U17 World Cup national team football tournament, which will take place in India from October 6-28.
Barcelona connects with BNN Technology
Spanish LaLiga football club Barcelona has entered into a partnership with Chinese technology, content and services company BNN Technology.
NBA China partners with car rental firm
The Chinese division of North American basketball league the NBA has entered into a partnership with car rental firm eHi.
AFC pours extension to Tsingtao partnership
Chinese brewery Tsingtao has signed a four-year extension to its partnership with the Asian Football Confederation.
Pyeongchang 2018 dials up Huawei partnership
Chinese telecommunications company Huawei has agreed a deal to sponsor the 2018 winter Olympic Games in Pyeongchang, South Korea.
Pyeongchang 2018 lands new domestic partner
The organising committee for the 2018 winter Olympic Games in Pyeongchang has agreed a sponsorship deal with Korean budget management solutions provider Duzon Bizon.
Hong Kong Jockey Club keeps on ticking with Longines
Swiss watchmaker Longines has renewed its partnership with the Hong Kong Jockey Club.
Harris Tweed Hebrides: Brand awareness in emerging markets
Scottish tweed manufacturer Harris Tweed Hebrides (HTH) has entered a partnership with Scottish Rugby, the national association for rugby union in Scotland, to increase brand awareness and sell a Scottish Rugby-themed product collection.
CJ investment boost to PGA Tour’s Asia swing
South Korean conglomerate CJ Corporation’s 10-year title investment in a new PGA Tour tournament in South Korea is a signal of intent for the brand’s international expansion plans.
Kuala Lumpur’s SEA Games seals apparel partnership
Thai-based sports apparel and equipment company FBT has agreed a deal to sponsor the 2017 edition of the Southeast Asian Games multi-sport event, which will be staged in Kuala Lumpur, Malaysia.
LGT takes to the ice for World Curling Federation events
Private banking and asset management group LGT has agreed a partnership with the Infront Sports & Media agency to sponsor three leading events organised by the World Curling Federation.