Asia

Table Tennis
Sporting Goods

Sports equipment manufacturer Tibhar has signed on as the first sponsor of the soon-to-be-launched T2 Asia-Pacific Table Tennis League (T2 APAC).
Basketball
Household Products

NBA basketball franchise the Houston Rockets has entered into a partnership with Chinese home-décor company Scisky.
Badminton
Telecoms

Telecoms company Vodafone has returned as title sponsor of the Premier Badminton League (PBL) in India, after sales agency and pay-television broadcaster Star Sports held out for a year to secure a high-value, multi-year agreement from 2017.
Football

For 2016-17, we have researched 2,362 deals, across 32 countries, with 90 new deal values to map out the sponsorship landscape in non-European football.

Hockey

The Indian Oil Corporation has agreed a deal to sponsor the Hockey India League domestic club competition.
Golf
Clothing & Accs.

Golf’s Asian Tour has extended its partnership with Danish shoe manufacturer Ecco.
Multi-sport

Chinese e-commerce company Alibaba has agreed a long-term deal to become a top-tier partner of the International Olympic Committee.
Rugby Union
Photography

Photographic and digital imaging solutions company Canon has agreed a deal to sponsor the 2019 Rugby World Cup, which will take place in the firm’s home country of Japan.
Football
Automobile Manufacturing

Japanese automotive manufacturer Toyota has agreed a four-year deal to become the main sponsor of the Football Association of Thailand.
Multi-sport
Telecoms

Asian telecommunications company Axiata Group Berhad has agreed a deal to take on naming rights to the Putra Indoor Stadium in Kuala Lumpur, Malaysia.
Football
Soft Drinks

Energy drinks manufacturer Osotspa has agreed a sponsorship deal with the Football Association of Thailand.
Baseball
General Insurance

Insurance company MetLife has agreed a deal with the Seibu Lions to take on naming rights to the Japanese Professional Baseball League team’s home ballpark.
Winter Sports

Beijing Competitor Sports Science and Technology (CPT) has been named as title sponsor of the 2017 World Women’s Curling Championship.
Football

Italian Serie A football club Juventus has entered into a multi-year partnership with Super Soccer, a football-dedicated entertainment platform based in Indonesia.
Football
Betting

Italian Serie A football club Juventus has entered into a regional partnership with online betting platform Vwin.
Multi-sport
Tyres

Japanese tyre manufacturer Bridgestone has expanded the activation rights available under its top-tier partnership deal with the International Olympic Committee to a global level.
Hockey

The Sahara Group conglomerate has signed a long-term extension to its partnership with the Hockey India national governing body.
Wrestling

Herbal products retailer Patanjali Ayurved has signed on as the title sponsor of India’s Pro Wrestling League franchise competition.