Asia
Tokyo 2020 adds Boston Consulting Group to professional services category
The Tokyo 2020 organising committee has signed the Boston Consulting Group K.K. (BCG Japan) as an Official Supporter, the third domestic tier of the Tokyo 2020 domestic sponsorship programme.
Dongfeng Fengshen furthers table tennis backing with ITTF deal
Chinese automotive manufacturer Dongfeng Fengshen has agreed a deal with the International Table Tennis Federation to become a major partner of three major events, two of which are being staged in China
Petronas agrees fuel supplier deal for Moto2 and Moto3
Malaysian oil and gas company Petronas has agreed a deal to be the official fuel supplier for the Moto2 and Moto3 motorcycle racing series for the three years from 2020 until 2022
Bengaluru-APL Apollo deal the latest in slew of Indian football sponsorships
Indian Super League football club Bengaluru FC has agreed a one-year sponsorship deal with steel pipe manufacturer APL Apollo, in the latest of a slew of deals agreed ahead of the 2019-20 season
CBA agrees sponsorship deal with Inner Mongolia Yili Industrial Group
The Chinese Basketball Association has agreed a sponsorship deal with Chinese dairy products company Inner Mongolia Yili Industrial Group, which will become a partner of the Chinese domestic league
Uefa and Shankai Sports launch Euro 2020 hospitality sales in China
Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches
CBA agrees sponsorship deal with Chimelong Group
The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
PapPay takes over naming rights at home to Fukuoka SoftBank Hawks
Nippon Professional Baseball club, the Fukuoka SoftBank Hawks, will change the name of its baseball stadium to the PayPay Dome next season to promote Softbank’s cashless services subsidiary.
Tencent becomes partner of 2021 Summer Universiade
Chinese tech giant Tencent has agreed a deal to be Official Internet Partner of the 31st Summer Universiade, which takes place in Chengdu, China in August 2021
Anta builds Olympic presence with IOC deal
The International Olympic Committee has agreed its latest commercial agreement with a Chinese entity through a deal with sportswear company Anta
Beijing Beiao Group signs Beijing 2022 Winter Games deal
Beijing Beiao Group has been named as the Official Sports Presentations and Victory Ceremonies sponsor of the Beijing 2022 Winter Olympic Games
EY Japan takes Official Supporter slot at Tokyo 2020
The Japanese arm of professional services company EY has signed as a Tokyo 2020 Official Supporter, the third domestic sponsorship tier of the Tokyo 2020 Olympic Games
Go the Distance – Apollo Tyres, Manchester United & more
Indian tyre-maker Apollo Tyres built a unified marketing campaign that aligned its sponsorship of Manchester United with its Indian properties.
Chinese Tennis Association seals sponsorship deal with Ausnutria Dairy
Global milk products conglomerate Ausnutria Dairy has announced a brand partnership with the China Tennis Association, as part of which it has committed to donate ¥100m ($14.1m/€12.6m
AFC in the hunt for media rights and sponsorship heads
The Asian Football Confederation is looking to recruit a head of media rights and a head of sponsorship to support the recently-appointed commercial director Andrew Rogers
Cisco seals City Football Group tech deal
City Football Group (CFG), which owns English Premier League champion Manchester City, has signed up Cisco as the official technology partner of the group
Pinaco signs as platinum sponsor of SEA Games and Asean Para Games
Vietnam battery brand Pinaco has signed an agreement with the Philippine Southeast Asian Games Organising Commitee to take a platinum-level sponsorship for the upcoming SEA Games and Asean Para Games
Kings XI Punjab adds Ebix Cash as Main Sponsor
Indian Premier League cricket team Kings XI Punjab has signed financial and insurance company EbixCash as its new main sponsor