Asia

Football

Australia-based forex and contract for differences (CFD) trading platform TMGM has renewed its sponsorship of the AFF Championship as part of a new agreement with the Asean Football Federation (AFF)
Basketball

Japanese car manufacturer Nissan has been unveiled as a sponsor of the pre-season matches between National Basketball Association (NBA) franchises Golden State Warriors and Washington Wizards in Japan
Football

Betting operator BK8 has announced sponsorship deals with English Premier League club Crystal Palace and English Championship sides Burnley and Huddersfield Town following the start of the football season
Athletics

The Chinese arm of international talent marketing agency CAA has agreed a partnership with the commercial wing of the Chinese Athletics Association around the commercialisation of athletes and events,…
Cricket

The Bangladesh Cricket Board (BCB) has launched a probe into a sponsorship agreement between all-rounder and former national team captain Shakib Al Hasan and online betting operator BetWinner
Baseball

Japanese logistics firm Nippon Express has been announced as a global sponsor of the World Baseball Classic
Football

Japan’s number one beer brand Asahi Super Dry has signed as a new global sponsor of City Football Group (CFG), including Premier League champions Manchester City.
Football

AC Milan has signed up M88 Mansion as a new regional sponsor in the gambling category. M88 Mansion becomes the club’s ‘Regional Poker and Casino Partner’ in Asia. A
Cricket

Indian electrical manufacturing company Goldmedal Electricals has acquired naming rights to the T20 series between India and the West Indies that begins at the Brian Lara Cricket Academy in Trinidad tomorrow…
Multi-sport

The Indian Olympic Association (IOA) has announced a “long-term” sponsorship deal with Mumbai-based conglomerate Reliance Industries that includes a shared aspiration “to host the Olympic Games in the f…
Tennis

IMG will continue to market the global sponsorship rights for the Japan Open tennis tournament after extending its long-running commercial agreement with the Japan Tennis Association (JTA) until 2027
Basketball

The Chinese Basketball Association (CBA) has announced a sponsorship deal with Therabody
Football

Grasshopper Club Zurich has announced a sponsorship agreement with Chinese watchmaker Seagull. The deal sees Seagull become a strategic partner of the Swiss Super League club for the 2022-23 season
Mass Participation

Ironman Group has announced a wide-ranging sponsorship deal with Vietnamese automotive company VinFast
Golf

French asset management company Amundi is sponsoring seven emerging women golfers from Asia. The company will provide financial assistance to the golfers as they take part in major tournaments
Cricket

Indian education technology firm Byju’s has denied that it is in arrears with the Board of Control for Cricket in India under a sponsorship deal, following media reports that the company owed the board m…
Cricket

The International Cricket Council (ICC) has signed up Indian healthy food platform EatFit as a sponsor in a deal covering the upcoming men’s T20 World Cup, which will be played in Australia during October a…
Football

Chinese logistics firm Cainiao is to continue its sponsorship of Belgian Pro League club Standard Liège for another season.