Japanese tennis player Naomi Osaka became a brand ambassador for French fashion label Louis Vuitton - CNN

Fuse, the sponsorship activation and strategy agency owned by Omnicom Media Group, has launched a Singapore-based operation to head up its activities in the Asia-Pacific region

Sports and entertainment consultancy ResultX Asia has announced that it has entered into a partnership with Sportskred, a social media-based sponsorship platform

AIA leveraged its partnership with Tottenham Hotspur to create video content pushing its umbrella corporate commitment to helping people live ‘Healthier, Longer, Better Lives’ across Asia-Pacific.

Facebook Asia Pacific launched a global campaign to introduce their platform to potential sport advertisers called "Give Your Game Everything" on Wednesday, exactly a year before the start of the Tokyo…

The PGA of Australia has extended its partnership with Coca-Cola Amatil (CCA) for another three years until 2021

The Ultimate Fighting Championship has renewed its partnership with Malaysian low-cost carrier AirAsia

Premier League champions Manchester City have announced a new regional partnership with cashless payments firm tappit. The deal will see tappit become the club’s Official Events Cashless Payment Partner.

Low-cost airline AirAsia has signed sponsorship deals with leading mixed martial arts and surfing organisations to help grow the brand in important Asia-Pacific markets such as China and Australia

The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.

Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.

Chinese e-commerce giant Alibaba has renewed as the Presenting Sponsor of the annual Pac-12 China Game for four years from 2017 to 2020.

Research by Sports Sponsorship Insider into the automotive sector has generated rights values to 98 out of 570 recorded automotive sector sponsorship deals, worth €854m ($991m) per year, at an average …

Research by Sports Sponsorship Insider into the sporting goods sector has generated rights values to 175 out of 871 recorded kit supplier sponsorship deals

Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.

Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.

For 2016-17, we have 158 brands and covered 298 properties to map out the sponsorship landscape in the betting sector.