Round-Up: Osaka becomes LV ambassador, Pound reflects on Wada journey, Thai Open Covid-19 tests overturned, and more
The Ultimate Fighting Championship mixed martial arts organisation plans to host five events in Asia and Australia in 2018 as it consolidates its presence in Asia-Pacific and creates more assets for its expanding regional sponsorship roster.
Korean car group Kia Motors has extended its partnership with the Australian Open for a further five years, from 2019 to 2023.
Chinese e-commerce giant Alibaba has renewed as the Presenting Sponsor of the annual Pac-12 China Game for four years from 2017 to 2020.
Research by Sports Sponsorship Insider into the consumer electronics sector has generated rights values to 65 out of 143 recorded sponsorship deals, worth €560m ($657m) per year, at an average deal value of €8.7m per year.
Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.
For 2016-17, we have 158 brands and covered 298 properties to map out the sponsorship landscape in the betting sector.