Asia-Pacific

Features

Central sponsorship revenue for the Indian Premier League Twenty20 cricket tournament is down by around four per cent in 2013

TENNIS AUSTRALIA, the organiser and commercial rights-holder of the Australian Open grand slam tennis tournament, is trying to drive sponsorship revenues by carving up its global sponsorship rights into…

Sports Sponsorship Insider talks to Tae-Hyun Oh, executive vice president and chief operating officer, Kia Motors Corp, about the Korean car brand’s Major Sponsor association with the tennis season’s Gra…

AUSTRALIAN RUGBY LEAGUE’S National Rugby League (the NRL) has increased its annual sponsorship revenue by around 30 per cent after renewing almost all of its existing commercial partnerships for 2013 t…

THE INDIAN PREMIER LEAGUE (IPL) is projected to increase its sponsorship revenue by more than a third after securing Pepsi as the new title sponsor brand of the competition and renewing a central sponsorship…

THE SPORTS MARKETING agency behind the award-winning Axiata Cup badminton tournament in Southeast Asia will continue to develop its ground-breaking activation programme for the event’s second series i…

FC Barcelona has signed its first regional sponsorship deal in the Indian market with Nokia India, the number one mobile phone brand in the country

GLOBAL INSURANCE PROVIDER American International Group (AIG) has signed a five-and-a-half-year sponsorship agreement with the New Zealand Rugby Union (NZRU) – a deal which will see the famous All Blacks j…

TEENAGE DIVING sensation Tom Daley is banking on the power of social media to change the sports marketing landscape and create previously unimaginable opportunities for athlete ambassadors in new markets

THE CHINESE APPAREL brand Li Ning will supply technical apparel for all Chinese Basketball Association (CBA) league clubs for five seasons with immediate effect from the 2012/13 season onwards

THE AUSTRALIAN FOOTBALL League (AFL) and SABMiller-owned Carlton United Brewers (CUB) negotiated a new 10-year partnership agreement, reportedly worth in excess of AU$50m, with Carlton Draught continuing…

THE ORGANISERS OF the Indian Premier League (IPL) stand to lose millions of dollars in sponsorship revenue unless they address underlying problems affecting the property, a leading marketer has warned

CHINESE REAL ESTATE firm Dalian Wanda is to inject 500m yuan ($77m) into football in China after a three-year agreement was agreed with the Chinese Football Association (CFA)

AUSTRALIAN FOOTBALL LEAGUE (AFL) franchise, West Coast Eagles, the second richest club in the league by revenue after Collingwood, has struck two deals reflecting the strength of its heritage and future…

HERO HONDA, the former lead sponsor of the Delhi Daredevils, signed up for the same role with the Mumbai Indians in March for Rs 65-70 crore ($15m) over three years, making it – temporarily – the largest tea…

Sportingbet Australia made the most lucrative sports betting sponsorship deal in National Rugby League (NRL) history when it extended its relationship with the Brisbane Broncos for a record $1.8m over three years to 2013.