Asia-Pacific
DP World ramps up McLaren sponsorship activation for Singapore Grand Prix
SportBusiness Sponsorship talks to DP World and its agency of record 160over90 about the brand's sponsorship strategy and how it is leveraging a deal with McLaren F1 to support its B2B objectives.
Yadea becomes latest regional sponsor for Women’s World Cup
Chinese electric two-wheeled vehicle manufacturer Yadea has returned to Fifa’s commercial programme by agreeing to become a regional sponsor of the upcoming 2023 Women’s World Cup.
CAA Sports targets expansion in Apac with slate of new hires
The Asia-Pacific branch of sports marketing agency CAA Sports, in Singapore, has added several experienced staff as it aims to expand its business in the region
OneFootball recruits Bayern Munich’s Roth to partnerships role
OneFootball, the football-focused streaming and media platform, has recruited Bayern Munich’s Michael Roth to a partnerships role.
UFC strikes new AirAsia sponsorship deal
The Ultimate Fighting Championship (UFC) has announced a new sponsorship deal with Kuala Lumpur-based airline AirAsia ahead of the promotion’s first ever pay-per-view (PPV) event in Southeast Asia next m…
Sponsorship Matters at Sports Matters Academy
Sports industry careers and educational content series Sports Matters Academy delves into the world of brands and sports sponsorship this Thursday, May 12.
Two sessions, at 10am and 4
Outlast agency to sell SPOTV advertising
SPOTV, the new pan-regional, Asia-Pacific sports broadcaster, has appointed Outlast Sports & Entertainment, the Singapore-based sports marketing agency, to sell regional and local advertising, along with…
Round-Up: AFC to launch women’s Champions League, Vivo signs Kohli, LG Uplus to show KLPGA coverage, and more
The Asian Football Confederation will launch a women's Champions League competition in 2023 - AFP
Round-Up: Beijing 2022 test event, Football Australia to launch media rights tender, Sun Yang hearing date set, and more
A Beijing 2022 Winter Olympics test event trialled having media conduct interviews with athletes in a 'mixed zone' in which they were in separate rooms and connected via video link - China News
Round-Up: Women’s World Cup host cities revealed, KBO allows fans in stadiums, WTA encourages vaccinations, and more
Fifa announced the nine host cities for the 2023 Women's World Cup in Australia and New Zealand. Eden Park in Auckland will host the opening game and Sydney's Stadium Australia will host the final
Round-Up: Fiji rugby seeks investors and sponsors, Brown: at least 20 F1 races this year, IPL sponsorship deals, and more
McLaren Formula One chief Zak Brown expects the motor racing series to pull off at least 20 of its planned 23 races this year
Round-Up: Asian Qualifiers restart, Tokyo torch relay starts, Thai govt plans World Cup bid, Tencent reports $19.5bn profit, and more
Asian qualifiers for the 2022 Fifa World Cup and the 2023 AFC Asian Cup resume today after a delay of more than a year due to the pandemic
Round-Up: Sina goes private, Lions to tour in South Africa, Vietnam marathon to go ahead, and more
Chinese media company Sina, majority owner of the Weibo social media platform and owner of the Sina Sports media platform, among other assets, has went private and ceased to be a publicly-traded company…
Round-Up: China ‘asks Alibaba to divest media assets’, Tokyo torch relay to start without fans, and more
The Chinese government has asked internet giant Alibaba to divest its assets in the media sector due to concern about the company's public influence
Round-Up: “Difficult” for family to join Tokyo athletes, IPL’s Royals target 40-per-cent increase in sponsorship, and more
It will be "difficult" to have athletes' families come to Japan to watch them at the Tokyo Olympics, organising committee president Seiko Hashimoto said - AFP
Round-Up: CCTV fails to show NBA All-Star game, more teams for women’s Cricket World Cups, women join pro snooker tour, and more
Chinese state broadcaster CCTV did not show live coverage of this year's NBA All-Star Game, as it had been previously expected to do as part of a thaw in Chinese relations with the American basketball le…
Round-Up: Lions ‘turn down’ Rugby Australia offer, Arsenal lose £48m, Decathlon China partners with Alibaba Cloud, and more
The British and Irish Lions turned down an offer by Rugby Australia to host this summer's tour against South Africa, according to the BBC
Round-Up: Man Utd financials show Covid hit, KBO salaries drop, HK presses ahead with cycling Nations’ Cup, and more
The impact of the pandemic on football club finances was underlined again as Manchester United reported its second quarter results. United's matchday revenue was down 96 per cent year-on-year