Asia-Pacific

Industrial and Commercial Bank of China (ICBC) has agreed a deal to sponsor the 2022 edition of the Asian Games multi-sport event, which will be held in Hangzhou

Triathlon events organisation Ironman has agreed a multi-year partnership with Pure Sports Nutrition for its Oceania series

US technology giant Intel has announced plans for activations at the Tokyo 2020 Olympic Games that will showcase its technology and an esports tournament in Tokyo in the lead-up to the Games

Nutrition company Herbalife has made a donation of $1.5m (€1.3

Australian Football League team Brisbane Lions has signed a two-year sponsorship deal with gym chain Snap Fitness

Arya Premier, a Malaysia-based events and business development company, has signed up as title sponsor of Le Tour de Femina, a UCI-sanctioned women's cycle race taking place from November 16 to 21 in Malaysia

Beer brand Ganzberg has signed as the Official Beer Partner of Premier League club Arsenal in Cambodia

Food delivery firm Deliveroo has become a co-principal partner of Austrian rules football side St Kilda. The sponsorship covers both the men’s and women’s teams and runs for an “extended undisclosed term.”

New Zealand-based entertainment destination SkyCity has signed as the ‘Official Hotels and Entertainment Partner’ of Emirates Team New Zealand for the 36th America’s Cup defence in 2021. U

The sponsorships of the four tennis Grand Slams – plus the ATP and WTA Tours – had a combined contract value of approximately $367m in 2020.

Through the 2019 season, AAB activated its rights as the title partner of the Formula E racing series through a short-form content series based on solving contemporary urban challenges.

As Japan prepared for an influx of international fans coming to watch the 2019 Rugby World Cup, AIG Japan leveraged the company’s sponsorship of New Zealand’s All Blacks toward a road safety campaign.

The spearhead strand of Mastercard’s 2019 Rugby World Cup activation programme saw the tournament’s official payments partner harness real-time technology to create unique Player of the Match trophies for each match.

Australia’s National Basketball League has agreed a one-season extension to its partnership with ALDImobile, the exclusive mobile product of the ALDI supermarket chain.

The International Table Tennis Federation (ITTF) has named technology brand Cisco Systems as a partner of this November's Team World Cup competition. Cisco’s operating company in Japan – Cisco Systems G.K,

The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has signed up the Japan Post Holdings conglomerate as the latest partner of the Torch Relay for next year’s edition of t…

Fiba, the global governing body of basketball, has extended a long-term strategic partnership with Chinese multi-national conglomerate Wanda through to 2031

The International Table Tennis Federation (ITTF) has announced agricultural cooperative ZEN-NOH as the title sponsor of this year’s Team World Cup, which runs from November 6-10 in the Japanese capital o…

Komoco Motors, the sole distributor of Hyundai cars in Singapore, has signed as the title sponsor of the Singapore Cup club football competition

Italian Serie A football club AS Roma has agreed a new sponsorship deal with Asia-focused betting and gaming company AllWinCity, which operates the AWCBET.com platform.

Indian sports management company Twenty First Century Media (TCM) has retained its contract to market sponsorship rights to tournaments staged by the Asian Cricket Council, with the value of the deal rising…

Chinese mineral water brand Ganten Water announced a sponsorship deal with the Basketball Federation of Serbia (KSS) to its growing portfolio of international properties

Building construction and civil engineering company Taisei Corporation has become the latest Japanese sponsor of the 2019 Rugby World Cup ahead of the start of the national team tournament in the country

Newly-promoted Indian I-League club Trau FC has announced that sporting event company Aciesta Sports Alliance will be its title sponsor for the 2019-2020 season

Japanese watch conglomerate Citizen have signed Japanese figure skater Yuzuru Hanyu as their spokesperson for the brand in mainland China, Hong Kong and Macau

Basketball Australia has signed up packaging and warehouse supplies provider Signet as a new major partner of the men’s national team ahead of its Fiba World Cup campaign.

The multi-purpose venue formerly known as Westpac Stadium in Wellington, New Zealand will be called the Sky Stadium from the start of next year

Digital payments brand Paytm has extended its partnership with the Board of Control for Cricket in India (BCCI) for four more years

International education company EF Education First has furthered its ties to the Olympic Movement by signing up as the first official exclusive supplier for the 2022 winter Olympic and Paralympic Games…

Spain’s LaLiga has unveiled GCOX, the global cryptocurrency exchange, as its first sponsor in the cryptocurrency and blockchain sector.

Chinese sportswear company Li-Ning has broadened its portfolio by agreeing a partnership with Malaysia’s SepakTakraw League (STL).

Global hotel chain Hilton has become a sponsor of this season’s WTA Finals as the finale to the women’s tennis tour heads to Shenzhen, China for the first time later this year.

Qatar Airways has agreed a deal to sponsor the Eden Park stadium in Auckland, New Zealand. Qatar Airways will serve as the stadium’s official airline partner.

LaLiga club Espanyol has reportedly signed a new front-of-shirt deal with LD Sports – the mysterious, newly-launched Chinese content platform and shirt sponsor of Premier League club Southampton.

The Asian Cricket Council has launched a tender process for their sponsorship rights package of Asia Cup tournaments between 2020 and 2023.

Asian e-commerce marketplace Shopee has signed football star Cristiano Ronaldo as its regional brand ambassador

Rugby Australia has signed a new partnership with Australian ridesharing brand Ola. Under the deal, Ola will become the Australian national team’s Official Rideshare Partner.