Argentina
LaLiga signs latest regional sponsorship deal with Total in Argentina
Spanish football's LaLiga has signed up global oil lubricant brand Total as a regional sponsor in Argentina
Love at First Watch – Under Armour & Rosario Central/Estudiantes
To promote its new kits for Argentinian clubs Rosario and Estudiantes in 2019, Under Armour struck a deal with Superliga broadcaster TNT for one match each to be shown free-to-air.
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
Care for Every Position You Play – Dove Men+Care & England Rugby/Scottish Rugby/Welsh Rugby Union/Irish Rugby Union
Dove Men+Care used its rights in deals with the British and Irish rugby unions to create a combined campaign that ran from the 2019 Rugby World Cup to the 2020 Six Nations.
TradeATF joins AFA’s growing sponsor roster
The Argentinian Football Association (AFA) has signed a new sponsorship deal with Cyprus-based CFD broker TradeATF
Argentina’s Independiente extends with long-term kit supplier Puma
Superliga Argentina football club Independiente has renewed its kit supply agreement with global sportswear company Puma
AFA secures McDonald’s in digitally-focused sponsorship
The Argentine Football Association has signed a sponsorship deal with fast-food restaurant chain McDonald’s.
The three-year deal will allow McDonald’s to sponsor all Argentine national teams.
Octagon expands into Argentina, Colombia
International sports and entertainment agency Octagon is expanding its presence in Latin America by confirming plans to work in Argentina and Colombia this year
Telcom Argentina-Estudiantes deal creates technology showcase at Estadio Uno
Telecom Argentina has signed as a technology partner of the Estadio Uno, the new home of Argentinean Primera División club Estudiantes de la Plata.
Argentinian FA to award VAR contract, finds beer sponsor
The Argentinian Football Association (AFA) is expected to this week make a decision on the award of a video assistant referee (VAR) technology supplier contract
Fiat celebrates landmark with Racing Club shirt sponsorship
Italian automotive manufacturer Fiat has stepped up its association with Argentinian Superliga football team Racing Club by agreeing a short-term deal to become its main sponsor
River Plate seals Turkish Airlines deal
Argentinian Superliga football club River Plate has sealed a three-season contract for Turkish Airlines to become its new Main Sponsor
River Plate lines up Turkish Airlines as shirt sponsor
Argentinian Superliga football club River Plate has reportedly ended its search for a shirt sponsor by agreeing a deal with Turkish Airlines
Adidas to replace Nike as Boca Juniors partner
Argentinian Superliga football club Boca Juniors has approved a 10-year contract that will see German sportswear company adidas replace US rival Nike as its kit partner
Chinese liquor giant Kweichow Moutai keen on River Plate shirt sponsorship
Chinese liquor company Kweichow Moutai is considering a sponsorship deal with Argentinian football team River Plate.
According to a report in Ole.
Motul steps up WorldSBK association with race deals
Motor oils and industrial lubricants manufacturer Motul has further enhanced its partnership with the Superbike World Championship (WorldSBK), taking title sponsorship rights to two of this season’s r…
River Plate stokes Argentine rivalry with new Axion sleeve deal
Argentine football club River Plate has signed a new shirt sleeve deal with local energy brand Axion, the current sleeve partner of arch Buenos Aires rivals Boca Juniors
Independiente gets esports sponsors ahead of e-Superliga launch
Argentine football club Independiente has confirmed two sponsors for its newly-created esports team.
Foreign trade consultancy Portas will be the team’s main shirt sponsor. S