Americas
Columbus Crew brings in American Electric Power as founding partner
Major League Soccer's Columbus Crew SC has announced a multiyear partnership with electric energy company American Electric Power, which has been designated as a founding partner of the club and New Crew …
São Paulo agrees extension with Betsul after February expiry
Brazilian Série A football club São Paulo has signed a renewal of its sponsorship contract with online gambling platform Betsul.
Therabody strikes partnerships with trio of MLB teams
Tech wellness company Therabody has integrated within Major League Baseball by striking partnerships with the Atlanta Braves, Los Angeles Dodgers, and Miami Marlins
Topps creates NFT baseball cards
Trading card company grows presence in blockchain-based collectibles
UniCesumar teams up with rivals Atlético Mineiro and Cruzeiro
Education institution UniCesumar has returned to Brazilian football sponsorship by agreeing deals with Minas Gerais rivals Atlético Mineiro and Cruzeiro.
Inter Miami confirms AutoNation naming rights, training top deal
Major League Soccer's Inter Miami CF has announced a wide-ranging three-year partnership with Fort Lauderdale-based automotive retailer AutoNation, confirming a previously expected deal
Dolphins sign multiyear deal with software company Zudy
Maker of app development platform gets branding to stadium club and suite level
Kansas City NWSL names Palmer Square as founding partner, jersey sponsor
National Women's Soccer League expansion team Kansas City NWSL has announced Palmer Square Capital Management as its first founding partner and inaugural jersey sponsor
Inter Miami poised to announce AutoNation naming rights deal
Major League Soccer team Inter Miami CF is poised to announce a naming rights deal with Florida-based automotive retailer AutoNation
Hyperice adds US Soccer to expansive sponsorship portfolio
Hyperice, the increasingly prominent recovery and performance technology company, has announced a multiyear, multi-property partnership with the United States Soccer Federation
Kia returns to Brazilian football with SuperCopa title sponsorship
Korean car brand Kia will title sponsor this Sunday’s Brazilian SuperCopa match between the current league champions Flamengo and Palmeiras, winner of the 2020 Copa do Brasil.
Sky Blue FC rebranded as NJ/NY Gotham FC
National Women's Soccer League team Sky Blue FC has undergone a major rebranding and will now compete as NJ/NY Gotham FC
Warriors, Hawks partner with Clorox
The National Basketball Association's Golden State Warriors have struck a wide-ranging multi-property partnership with cleaning products brand Clorox
Topps set to go public in SPAC deal
Merger values venerable trading card company at $1.3bn
San Jose Earthquakes secure 10-year naming rights deal with PayPal
Major League Soccer's San Jose Earthquakes have struck a 10-year naming rights deal with Silicon Valley-based global online payments company PayPal
Legends to lead sponsorships for the University of Miami
Pact is among the first for Legends after Sixth Street takeover
Sony’s PlayStation5 named official console of NBA 2K League
The NBA 2K League has announced a multiyear partnership with Sony Interactive Entertainment that makes PlayStation5 the official console of the National Basketball Association's esports property
Fanatics, University of Minnesota sign omnichannel agreement
Global sports merchandising giant further expands its collegiate business