Americas

US College Sports
Sponsorship & Marketing

Jimmy Kimmel, the popular American late-night talk show host, has become the title sponsor of the LA Bowl college football bowl game, which debuts at SoFi Stadium in Los Angeles on December 18
Basketball
Sponsorship & Marketing

Fan engagement platform Socios.com is continuing to expand its presence in North America by striking a partnership with the National Basketball Association's Philadelphia 76ers
Skiing
Sponsorship & Marketing

Jewelry brand Tiffany & Co has signed up Chinese-American professional freestyle skier Eileen Gu as a brand ambassador
Olympic Sports
Sponsorship & Marketing

Salesforce, the American cloud-based software company, has secured a multiyear partnership with Team USA and the Los Angeles Olympic and Paralympic Games in 2028, as well as an agreement with NBCUniversal …
Motorsport
Sponsorship & Marketing

American telecommunications giant Verizon has secured a multiyear partnership with Indianapolis Motor Speedway to become the title sponsor of the Nascar Cup Series race on the IMS road course, starting …
Ice Hockey
Sponsorship & Marketing

The National Hockey League's Winnipeg Jets will now play at Canada Life Centre following a naming-rights deal between parent company True North Sports & Entertainment and Winnipeg-based life insurance…
Football
Sponsorship & Marketing

Major League Soccer's Columbus Crew has unveiled a long-term naming rights deal with New Albany, Ohio-based online mortgage lender Lower.com. The Crew's new $313.
Football
Sponsorship & Marketing

Brazilian football club São Paulo has agreed a two-and-a-half-year sponsorship deal with building materials retailer ABC Construction.
Football
Sponsorship & Marketing

Major League Soccer's Orlando City SC and local healthcare network Orlando Health have extended their long-term partnership, which now includes naming rights to the club's two training facilities.
Football
Sponsorship & Marketing

National Women's Soccer League expansion team Angel City FC has expanded its sponsorship portfolio by securing a partnership with Jane Walker, the female counterpart of whiskey brand Johnnie Walker
Multi-sport
Finance & Law

$3.2bn merger creates one of the world's largest online sports retailers
Baseball

To target young families taking their kids to travel baseball tournaments, Days Inn fully-funded a little league team for less well-off children over the 2020 season, and covered it in documentary style worthy of a pro team.
3x3 Basketball
Sponsorship & Marketing

The Big3 basketball league has unveiled a partnership with multinational technology company Microsoft for the 2021 Big3 SuperDraft, which is taking place June 14 at the Microsoft Lounge in Los Angeles,…
Football
Sponsorship & Marketing

Alcoholic drinks group Diageo has pulled out of its Copa América sponsorship, following the examples of Mastercard and Ambev, which deactivated their deals earlier this week.
Basketball
Sponsorship & Marketing

USA Basketball and leading sports entertainment company MGM Resorts International have unveiled an expanded multiyear partnership ahead of the Tokyo Olympics this summer
US College Sports
Licensing & Merchandising

Global sports merchandising giant Fanatics is continuing to expand its collegiate business with a 10-year retail partnership with the Southeastern Conference's University of Tennessee
Football
Sponsorship & Marketing

French football club RC Lens has signed up Puma as its kit supplier
Football
Sponsorship & Marketing

Global payments provider Mastercard and brewing company Ambev have de-activated their sponsorship of the upcoming Copa América tournament as concerns rise about the event’s safety in Covid-19-affected Br…