Americas

Company officials still present highly optimistic view, point to efforts in emerging areas such as betting, NFTs, ticketing

Brazilian football club Santos has signed an extension to its contract with kit supplier Umbro. The renewal builds on the initial contract between the two organisations, which was signed in 2018

Monumental Sports and Entertainment is looking to maximize the value of its next jersey sponsor with the National Basketball Association's Washington Wizards by offering a multi-portfolio deal to potential…

Wagner T206 card garners more than $6.6m in auction

When the Tokyo Olympics were postponed in March 2020, COC retail and apparel partner Hudson’s Bay Company pivoted its 2020 Olympic Collection activation into an integrated ‘Canada Day Games’ campaign.

The South American Football Confederation (Conmebol) has added global logistics specialists DHL as a sponsor of its Copa Libertadores and Copa Sudamericana club competitions

Unibet has expanded its presence in the National Football League by striking an official sportsbook partnership with the Pittsburgh Steelers

The Ultimate Fighting Championship has extended its global partnership with Monster Energy, which will remain designated the official energy drink of the mixed martial arts promotion

Mid-2021, Women’s National Basketball Association sponsor CarMax ran a series of ads marking the league’s 25th anniversary – featuring basketball star Sue Bird – that went viral and drove attention around the issue of gender bias in sports.

Global sports merchandising company Fanatics has closed its latest funding round having attracted $325m (€277m) in new investment, bringing the overall valuation of the retail operator to $18bn.

The Professional Fighters League has secured an agreement with medical and adult-use cannabis product company Columbia Care to become the mixed martial arts promotion's official cannabidiol (CBD) partner

The Brazilian Football Confederation (CBF) is facing action from the Brazilian Olympic Committee (COB) in a dispute over kit suppliers

For the summer 2020 resumption of MLS, Heineken trailed its 0.0 no-alcohol beer by offering US soccer fans a ‘Stadium in a Box’ giveaway on Twitter.

Italian luxury fashion brand Giorgio Armani has secured an agreement with the Los Angeles Chargers, representing the company's first partnership with a National Football League team

Mikasa, the Japan-based sportswear manufacturer, has renewed its sponsorship agreement with the Brazilian Volleyball Confederation (CBV) for another four years

USA Cricket has secured a wide-ranging 18-month partnership with Detroit-based mortgage provider Sistar Mortgage, which will become the principal sponsor of USA’s national men’s and women’s senior and U…