Americas

Baseball
Media

A deal will also reportedly involve FanDuel-related programming for Diamond channels, the resale of Diamond’s streaming service to fans and an equity stake in the company.
Baseball
Events

Zoom Workplace has been announced as Major League Baseball's presenting partner for the 2024 London Series, a two-game series between the New York Mets and Philadelphia Phillies at London Stadium June…
Football
Sponsorship & Marketing

Consumer electronics brand TCL has extended its sponsorship agreement with Conmebol and will once again be a sponsor of this year’s Copa América tournament, becoming the latest Chinese brand to announce a deal with the South American football confederation.
Football
Fan Engagement

Lega Serie A USA has hired American sports marketing firm Allied Sports as an official agency of record to support the league's North American office in New York in its efforts to expand commercially
Basketball
Sponsorship & Marketing

The Indiana Fever player has agreed a multi-year sponsorship and her stardom can be measured by Clark being the first athlete to sign an endorsement deal with Wilson since NBA legend Michael Jordan.
Football
Sponsorship & Marketing

Chinese electric car leader BYD has signed as regional sponsor of the 2024 Copa América in a deal that could include digital overlay technology at the tournament for the first time.
Motorsport
Sponsorship & Marketing

Penske Entertainment has widened its already broad portfolio of IndyCar Official Partners in a sponsorship agreement with US-based digital technology group Cisco.
Motorsport

Darren Guccione, chief executive, of cyber security firm Keeper Security, explains the decision to sponsor the Williams Racing F1 team.
Multiple Sports
Finance & Law

Back at the helm, Under Armour founder Kevin Plank says the company is "seizing this critical moment to make proactive decisions" for its future.
Multiple Sports
Sponsorship & Marketing

Virtual advertising technology firm Supponor and TGI Sport, the tech-led sports media agency part owned by Bruin-Capital, are planning to build a new remote operating centre together in South America to better serve the region.
Football
Sponsorship & Marketing

Kaizen Gaming's deal with Argentine Football Association comes on the heels of its title sponsorship of Campeonato Brasileiro Série A.
Football
Sponsorship & Marketing

Vasco da Gama has landed the biggest sponsorship deal in its history, selling its front-of-shirt inventory to Betfair, as the battle for market share among betting brands in Brazil escalates
Ice Hockey
Industry Moves

David Abrutyn, a 30-year sports industry veteran, is joining the sports division of Creative Artists Agency (CAA) to bolster its ice hockey business.
Football
Sponsorship & Marketing

Visa has selected Inter Miami as its entrance point for sponsorship in MLS, with the appeal of working with Lionel Messi bringing another blue chip firm into the club's commercial portfolio.
Multiple Sports
Finance & Law

The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
Cricket
Sponsorship & Marketing

Indian dairy brand follows Cricket World Cup team deals by joining forces with co-host USA Cricket, and Cricket South Africa, for T20 World Cup.
Sailing
Sponsorship & Marketing

Sportfive, the international marketing agency, has further bolstered its sales remit in the United States, after being tasked by the US SailGP Team with sourcing global sponsors
Football
Sponsorship & Marketing

A contract extended through to the end of 2029 will see Flamengo entitled to an increased minimum guarantee of R$74m (€13.3m/$14.2m) per year.