Americas
JEGS races away with NHRA extension
Auto racing parts and equipment supplier JEGS Automotive has extended its title sponsorship of the National Hot Rod Association’s Allstars event.
Spurs extend deal with supermarket chain
Supermarket chain H-E-B has extended its partnership with NBA basketball franchise the San Antonio Spurs.
Canadian Olympic Committee strikes wide-ranging Adidas deal
The Canadian Olympic Committee has announced a four-year partnership, from 2013 to 2016, with sportswear company Adidas.
Caribbean Premier League Courts new partner
Courts, the largest furniture, appliance and electrical retailer in the Caribbean, has signed up as an official partner of the inaugural Caribbean Premier League Twenty20 cricket competition.
New GPC signs up as Caribbean Premier League title sponsor
Pharmaceutical company New GPC has agreed a “multi-year” deal to assume the title sponsorship of the Caribbean Premier League, a new Twenty20 cricket competition that is set to launch next month.
BlackBerry pens deal with MLSE teams
Maple Leaf Sports and Entertainment (MLSE), the owner of several Canadian sports franchises, has unveiled BlackBerry as the official mobile computing partner of NHL ice hockey team the Toronto Maple Leafs, NBA basketball team the Toronto Raptors, and the Toronto Marlies American Hockey League ice hockey team.
Cricket tri-series sniffs out new sponsor
Indian incense brand Cycle Pure Agarbathies has signed up as a co-sponsor of the forthcoming one-day international tri-series cricket tournament between the West Indies, Sri Lanka and India.
USA Gymnastics extends P&G partnership
The USA Gymnastics national governing body has announced an extension of its commercial partnership with personal care and household cleaning products manufacturer Procter & Gamble.
Parx Casino cheers on Philadelphia 76ers
National Basketball Association (NBA) franchise the Philadelphia 76ers have agreed a multi-year, multi-platform partnership with Parx Casino.
Microsoft shakes up NFL sideline partnerships
Sunoco to support IndyCar’s return to Pocono Raceway
Logistics and retail company Sunoco has signed up as the presenting sponsor of next month’s IndyCar race at the Pocono Raceway circuit in Pennsylvania, US.
Hilton stays with USA Gymnastics
The USA Gymnastics national governing body has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.
USA Volleyball sets up Hilton extension
The USA Volleyball organisation has extended its sponsorship deal with Hilton HHonors, the loyalty programme for Hilton Worldwide’s 10 hotel brands, through to 2016.
Senators secure new arena naming rights partner
Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.
Chevrolet gears up for Home Run Derby
Car maker Chevrolet has signed up as the title sponsor of Major League Baseball’s Home Run Derby event on July 15 in New York.
Kia drives on with Canada’s UCI WorldTour events
The Canadian arm of Korean automotive company Kia will continue its partnership with the Grand Prix Cycliste de Québec and the Grand Prix Cycliste de Montréal events on the UCI WorldTour circuit.
Bobcats switch technology providers
The Charlotte Bobcats have agreed a three-year deal, from 2013-14 to 2015-16, for Technocom Business Systems to become the National Basketball Association (NBA) franchise’s new technology provider, according to the Charlotte Business Journal.
HP invests in Nascar engagement
Nascar has signed up information technology company HP as a commercial partner of the North American stock-car racing series.