Americas
Cowboys set for AT&T naming rights deal – report
NFL American football franchise the Dallas Cowboys are close to agreeing a stadium naming rights deal with telecommunications company AT&T, according to US news sources.
WNBA Imagines a Future with P&G
The Women’s National Basketball Association (WNBA) has sealed a multi-brand partnership with consumer goods manufacturer Procter & Gamble.
CPL franchise secures founding sponsor
Global Bank of Commerce, and its affiliate Global Processing Centres, has agreed to become a founding sponsor of Caribbean Premier League franchise Antigua Hawksbills, ahead of the inaugural Twenty20 cricket competition, according to the Trinidad Express newspaper.
Gold Cup revenue grows despite missed target
Sponsorship revenue for the 2013 Gold Cup football tournament reached around $12m (€9.2m), a 50-per-cent increase on the 2011 edition, despite being sponsored by fewer brands and falling short of its revenue target.
EXCLUSIVE: Cosmos team up with American Cancer Society ahead of NASL rebirth
The New York Cosmos have agreed a major partnership with the American Cancer Society as the club prepares to make its return to the North American Soccer League next month.
Panasonic extends Neymar ties
Panasonic has signed a four-year extension to its global partnership with Brazil and Barcelona football star Neymar, with the agreement set to place a heavy emphasis on the company’s sponsorship of the 2016 Olympic Games in Rio de Janeiro.
Nissan on board with Vasco da Gama
Brazilian football club Vasco da Gama has announced a sponsorship deal with car manufacturer Nissan.
Puma seals Disney Soccer partnership
Sportswear giant Puma has teamed up with the ESPN Wide World of Sport Complex to become the official equipment sponsor of youth football initiative Disney Soccer.
Trinidad and Tobago Red Steel secures SIS sponsorship
Contracting and construction company Super Industrial Services has reached a sponsorship agreement with the Trinidad and Tobago Red Steel cricket team for the forthcoming Caribbean Premier League Twenty20 tournament.
Rexona and FC Barcelona
Katapult Sports negotiated a one-year territory-specific contract between Unilever-owned deodorant brand Rexona and FC Barcelona, valid from 1st February 2012.
Woods signs new Nike deal
Tiger Woods has signed a new deal with longstanding equipment and apparel sponsor Nike.
Shellback Rum on board with Oracle Team USA
US distillery Shellback Rum has reached a sponsorship agreement with reigning America’s Cup champion Oracle Team USA ahead of the 34th edition of the historic sailing race.
Buffalo Bills turns to waste management specialists
NFL American football franchise the Buffalo Bills has made waste management company Republic Services its official waste services provider.
Trail Blazers retain established sponsors
NBA basketball team the Portland Trail Blazers has renewed commercial agreements with three of its long-term partners.
Philadelphia Eagles score JKJ partnership
American football franchise the Philadelphia Eagles has agreed a five-year partnership with insurance company Johnson, Kendell and Johnson which will run through the 2018 NFL season.
US Ski and Snowboard Association signs crowdfunding partner
The US Ski and Snowboard Association has announced a multi-year partnership with online fundraising platform RallyMe.com.
Swix secures title sponsorship of US ski event
Ski kit manufacturer Swix Sport USA has agreed a two-year deal with the American Birkebeiner Ski Foundation to become the title sponsor of the cross-country American Birkebeiner (Birkie) ski events from the winter of 2014.