Americas
Total succeeds Bridgestone as Copa Sudamericana title sponsor
Oil and gas giant Total has agreed a two-year deal to become the new title sponsor of the Copa Sudamericana, South American football’s secondary club competition.
PepsiCo signs up for 49ers stadium move
NFL American football team the San Francisco 49ers has announced a multi-year partnership with multi-national food and beverage company PepsiCo.
PGA Tour seals MetLife partnership
MetLife has agreed a four-year deal to become an official marketing partner of golf’s PGA Tour and Champions Tour.
SM Jaleel and Caribbean Alliance join CPL roster
The Caribbean Premier League Twenty20 cricket tournament has secured two more commercial partners for its inaugural edition.
Jaguars team up with Publix
NFL American football team the Jacksonville Jaguars has agreed a five-year sponsorship deal with Florida-based supermarket chain Publix.
Virgin and Scotiabank sign up for CPL’s inaugural season
British conglomerate Virgin and Canadian financial service company Scotiabank have been announced as tournament partners for the inaugural Caribbean Premier League Twenty20 cricket competition.
KitchenAid extends PGA Seniors deal
Kitchen appliances manufacturer KitchenAid has extended its presenting sponsorship of golf’s Senior PGA Championship until 2018.
Cowboys end naming rights search by connecting with AT&T
NFL American football franchise the Dallas Cowboys have confirmed that they have entered into a stadium naming rights partnership with telecommunications company AT&T.
New partnership gives Giants a healthy outlook
NFL American football franchise the New York Giants has announced a new partnership with Quest Diagnostics that will include naming rights to the team’s headquarters and training facility.
Rutgers seals IMG College sponsorship deal
Rutgers University Athletics has signed an 11-year sponsorship partnership deal with the IMG College agency, which will begin in the 2013-14 academic year.
NFL teams score sponsorship deals
American football teams the Denver Broncos, Seattle Seahawks and Jacksonville Jaguars have agreed sponsorship deals ahead of the new NFL season.
Herbalife teams up with International Champions Cup
Global nutrition brand Herbalife has agreed a deal to become the official nutrition partner of football’s International Champions Cup.
ING to end New York Marathon run
Financial services company ING will end its title sponsorship of the New York Marathon after this year’s race, according to the SportsBusiness Journal.
Bonk Breaker to fuel USA Cycling
The governing body for cycling in the US, USA Cycling, has announced a sponsorship deal with nutrition bar manufacturer Bonk Breaker.
Sponsors flock to Levi’s Stadium
America’s Cup sponsorship revenues still afloat
The 34th America’s Cup sailing event this September will reach around $100m (€77m) in sponsorship revenue despite a turbulent few months on and off the water.
Jamaica lends name to Clipper Race entry
The Jamaican Tourist Board will sponsor an entry in the 2013-14 Clipper Round the World Yacht Race.
Mercedes uses Majors to roll out new models
German car brand Mercedes-Benz aims to use its golf sponsorship assets to drive sales of new models as part of a plan to increase car sales by 60 per cent by 2020.