Americas

Frozen food specialist Sanderson Farms has sealed a three-year title sponsorship of the PGA Tour event at Annandale Golf Club in Madison, Mississippi following a successful trial at the 2013 edition.

The Brazilian Football Confederation (CBF) has agreed a new sponsorship deal with Samsung.

Presented by The Marketing Arm Introduction AT&T is the official communications partner of the U.S. Olympic Committee, providing financial support, products and services to Team USA

NBA basketball team Orlando Magic has announced a multi-year partnership with telecommunications company CenturyLink.

Federally chartered stock savings bank Flagstar Bank has penned a three year deal to become an official partner to NHL ice hockey team Detroit Red Wings.

The Paraguayan Football Association (APF) has agreed a five-year extension to its partnership with Adidas.

The US subsidiary of Japanese tyre manufacturer Yokohama has added the Indianapolis Colts to its American football sponsorship roster ahead of the 2013-14 NFL season.

US cable television and telecommunications operator Time Warner Cable has agreed a multi-year sponsorship deal for the US Open with the US Tennis Association.

The South American Football Confederation, Conmebol, secured an increase of at least 20 per cent in the value of the naming rights to its second-tier club competition, the Copa Sudamericana, in its deal last month with oil and gas company Total.

NFL team the Buffalo Bills has reached a commercial partnership with the locally-based Ellicott Hospitality Company.

Confectionary brand Reese’s has been confirmed as the title sponsor of American football’s college showpiece the Senior Bowl.

Front Row Marketing Services has agreed a deal to market and sell the sponsorship and commercial rights for the 2013 edition of the Breeders’ Cup World Championships horseracing event.

Online ticket exchange StubHub has agreed a naming rights deal for a hospitality seating area at FedEx Field, home to NFL American football franchise the Washington Redskins.

US financial services company Northwestern Mutual has reached a deal with the Tiger Woods Foundation to become the title sponsor of its 15th annual World Challenge golf event.

US financial services company Wells Fargo has bolstered its backing of North American football by sponsoring the Mexican national team’s annual tour of the United States through 2016.

The National Basketball Association’s (NBA) Portland Trail Blazers have sold the naming rights for the franchise’s Rose Garden home arena to private healthcare company Moda Health.