Americas
Yancey’s Fancy partners Buffalo sports properties
New York-based cheese producer Yancey’s Fancy has secured a partnership with NFL American football team Buffalo Bills and NHL ice hockey franchise Buffalo Sabres.
Jamaican athletics connects with telco partners
Merged telecommunications providers Lime and Flow have sealed a sponsorship agreement with the Jamaica Athletics Administrative Association.
DraftKings boosts MLB presence with series of new deals
Daily fantasy sports company DraftKings has moved to expand its presence in Major League Baseball by entering into partnerships with 27 of the North American league’s 30 teams.
SunEdison empowers Nascar
Solar energy systems company SunEdison has agreed a three-year commercial partnership with the Nascar North American stock-car racing series.
Denver Broncos given clean bill of health by new partner
NFL American football franchise the Denver Broncos has secured a partnership with UCHealth, a division of the University of Colorado educational institute.
Adidas secures Pac-12 deal
US college sports conference the Pac-12 has agreed an official partnership with German sportswear giant Adidas.
NFL trio plan for future with Empower Retirement
NFL American football teams New England Patriots, Denver Broncos and Kansas City Chiefs have agreed multi-year sponsorship deals with retirement services provider Empower Retirement.
Virginia tourism body signs up to support Richmond 2015
The Virginia Tourism Corporation has entered into a partnership with Richmond 2015, organiser of this year’s UCI Road World Championships cycling event.
Bridgestone retains grip on NHL Winter Classic
The National Hockey League has agreed a long-term extension to its sponsorship deal with tyre manufacturer Bridgestone in North America.
LECOM takes title sponsorship for new Web.com Tour event
The PGA Tour has reached an agreement for the Lake Erie College of Osteopathic Medicine (LECOM) to title sponsor a new event on its Web.com Tour.
Sherwin-Williams supplies smooth finish for IndyCar
Paint and coatings manufacturer Sherwin-Williams has agreed a multi-year sponsorship deal with the IndyCar North American motor-racing series.
Nike extends with Appalachian State Mountaineers
US sportswear giant Nike has extended a partnership with Appalachian State University under which it will continue supporting its athletics department.
NFL’s Bills fixed up with Safelite AutoGlass
NFL American football team the Buffalo Bills has entered into a sponsorship deal with vehicle glass repair and replacement company Safelite AutoGlass.
Major League Soccer goes back to school with SNHU
Southern New Hampshire University has secured a multi-year agreement with Major League Soccer that makes the educational institution the league’s exclusive education partner.
Sunrun strikes Yankees deal
Residential solar power company Sunrun has agreed a multi-year partnership with Major League Baseball team New York Yankees.
DraftKings builds portfolio with MLS partnership
Daily fantasy sports company DraftKings has agreed a multi-year partnership with Major League Soccer.
Maker’s Mark enters Breeders’ Cup partnership
Bourbon brand Maker’s Mark has reached a sponsorship agreement with US horseracing event the Breeders’ Cup.
Santos signs up Voxx for shorts spot
Sports supplements brand Voxx has agreed a sponsorship deal with Campeonato Brasileiro Serie A football team Santos.