Americas
Adidas set to replace Reebok as NHL partner – report
North America’s National Hockey League has agreed a long-term kit deal with sportswear giant Adidas that could allow for teams to display sponsors on their playing jerseys, according to Canadian broadcaster TSN.
Hy-Vee assumes founding partner status at new home of Minnesota Vikings
Supermarket chain Hy-Vee has signed up as the second founding partner for U.S. Bank Stadium, the future home of NFL American football franchise Minnesota Vikings.
NFL’s Jaguars and Eagles secure new partners
The Jacksonville Jaguars and Philadelphia Eagles of American football’s National Football League signed new partnerships ahead of the new season.
Tire Pros get to grips with New York Jets
Independent tyre retail franchise Tire Pros has reached an agreement for its Tri-State division to become an official sponsor of NFL American football team the New York Jets.
Nike signs long-term extension with University of Virginia
US sportswear giant Nike has signed a long-term extension to its partnership with the University of Virginia’s Cavaliers sports teams.
Arizona Wildcats recommit to Nike
US sportswear giant Nike has agreed a long-term extension to its partnership with the University of Arizona’s Wildcats sports teams.
CleanWell scrubs up with Washington sports franchises
Cleaning and personal care products company CleanWell has agreed to become an official partner of Monumental Sports & Entertainment and its Washington, D.C. based sports teams.
Tecate adds to football portfolio with PSG partnership
Mexican beer brand Tecate has confirmed a partnership with French Ligue 1 champion Paris Saint-Germain.
Visit Seattle lands Clipper Race platform
The Visit Seattle agency has signed up as a first-time team sponsor for the 2015-16 edition of the Clipper Round the World Yacht Race.
TwinSpires wagers on Breeders’ Cup partnership
Online and mobile betting platform TwinSpires has agreed a deal to become an official partner of US horseracing event the Breeders’ Cup.
Golden State Warriors empowered by JinkoSolar
National Basketball Association champion Golden State Warriors has signed a sponsorship deal with Chinese solar energy products company JinkoSolar.
DraftKings enhances sports presence with ISC deal
Daily fantasy sports company DraftKings has secured a commercial partnership with the International Speedway Corporation.
Under Armour expands NBA partnership
Sportswear company Under Armour has expanded its partnership with the North American NBA basketball league in a new multi-year deal to begin in 2018.
LPGA’s Bahamas event renews sponsorship ties
Female shaving products brand Pure Silk and the Bahamas Ministry of Tourism have signed deals to remain as the co-title sponsors of the Ladies Professional Golf Association (LPGA) Tour event at the Ocean Club Golf Course on Paradise Island, Bahamas.
WeatherTech takes on IMSA SportsCar Championship title role as Tudor downgrades
Automotive accessories company WeatherTech has reached an agreement with the International Motor Sports Association to become the title sponsor of its flagship SportsCar Championship - replacing watchmaker Tudor, which has signed an extended but downgraded partnership.
Bermuda Tourism Authority sets course for America’s Cup
The Bermuda Tourism Authority has agreed a deal to become an official partner of the 35th America’s Cup.
Eagles take flight with renewed American Airlines deal
American Airlines has renewed its partnership with NFL American football franchise the Philadelphia Eagles.
Continental set for Copa do Brasil run
Tyre manufacturer Continental has expanded its football presence by becoming a sponsor of the Copa do Brasil knockout club football competition.